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Increase your revenue coming from existing customers by identifying smart sales opportunities and tailoring your marketing efforts towards them
Customer centricity starts with providing relevant content for your customers. Predicting future behaviour can help you choose the right product or service to offer to your customer. When you know which customers are more likely to churn, when a customer is open to consider your products/services, which ones are more ready for cross- or up-sell, you have all the information in hand to select the right message for each customer. We nurture you with next-best-action and next best offers to activate your clients through the right channel at the right moment. Redirecting your marketing resources to the best targets will help you maximise your ROMI and minimise the effort, which on his turn can be invested in additional growth matters.
Within 4C, we are experienced in
- Customer Lifetime Value Management:
Get an objective measure of each customers current and future value for your organisation - Churn Prediction:
Predict which customers are at risk to churn in order to focus your retention efforts. - Cross- & Up-sell Prediction:
Identify which customers are interested in buying more of your products/services. - Next Best Offer:
Make more personalised offers or recommendations to each customer. - Next Best Action:
Decide what is the best action to take for each customer based on his needs and desires.
Why work with 4C?
- At 4C we are doing Customer Relationship Management consulting and data science right from the start. We have been helping businesses become customer-focused for over 20 years. And we are still doing it today because it’s what we do best.
- A large team of passionate data scientists to guide your company to jump on the AI train
- Huge breadth of project experience and data expertise
- An overall customer satisfaction rating of 9.13/10
- A dedicated Project Manager backed by a capable team with a myriad of strengths in business challenge understanding and data science
Benoit Germonpré
Data Scientist - Customer Intelligence Consultant, 4C
Let's Talk“Predictive analytics allows you to spend your marketing budget more efficiently. It ensures that you focus your efforts on those customers that are relevant for your target group.”
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