We are 4C France
Nous aidons les entreprises à se concentrer sur leurs clients dans un monde toujours plus complexe et connecté.
4C est le cabinet de conseil Salesforce Platinum leader en implémentations multi-cloud en Europe et au Moyen-Orient. Depuis plus de vingt ans, grâce à ses 300 experts, 700 certifications et des centaines de projets livrés, 4C propose une expertise inégalée dans l’intégration des technologies les plus adaptées avec l’ensemble des clouds Salesforce. 4C propose également du conseil, notamment sur les processus Quote to Cash, e-commerce et connaissance des clients. Plus de 500 entreprises (startups et grands groupes compris) ont choisi 4C pour les accompagner dans leur transformation digitale.Who Are 4C ▶
L’histoire des 4C
L’origine des 4C remonte au début des années 90, période pendant laquelle les services et les clients ont commencé à prendre plus d’importance que les produits. Le marketing mix, jusqu’alors déterminé par les 4P (unilatéralité: du fournisseur au client) s’est transformé en 4C (bilatéralité: du client vers le fournisseur et inversement).
L’entreprise vend le produit qui correspond parfaitement aux besoins et valeurs du client. Comment le client évalue nos produits ou services ? Quelle est la valeur de vie d’un client ?
Le prix ne représente qu’une partie du coût total du produit ou service proposé. Le coût total comprend par exemple le coût d’acquisition du produit ou du service. De nombreux facteurs peuvent affecter le coût, tels que le changement ou l’implémenation d’un nouveau produit ou service ou bien le fait de voir son produit choisi au profit d’un concurrent. Quelle est la contribution réelle du client? A partir de ces résultats, comment fournir un service différenciant ?
A l’ère du digital, des cartes de crédit et des smartphones, les consommateurs n’ont plus besoin de se déplacer pour satisfaire leurs besoins. Les marketers se doivent de connaître les comportements d’achat de leurs marchés cibles et de se manifester au bon endroit pour faciliter l’acte d’achat. Avec l’arrivée de modèles d’achat hybrides, la composante “Place” des 4P perd de son importance. Le C de “Convenience”, représente quant à lui la facilité d’achat, de localisation du produit et d’informations à son propos, ainsi que d’autres facteurs.
Contrairement à la promotion jugée manipulative car produite par l’entreprise, la communication est “coopérative” et émane du client. Le but est de créer un dialogue avec les clients potentiels basé sur leurs besoins et styles de vie. Une bonne communication commence par une bonne écoute des différents canaux et comportements des consommateurs pour pouvoir bien agir en conséquence.
Rencontrez l’équipe 4C
Nous sommes une équipe de plus de 300 experts passionnés de technologies ayant pour objectif commun d’aider nos clients à replacer le consommateur au coeur de ses démarches. Avec à ce jour, plus de 20 ans d’expérience, 700 certifications Salesforce et plus de 1000 projets à notre actif, nous disposons de l’expertise nécessaire pour vous accompagner dans la réorganisation de vos processus de relation client.
CEO UK et Moyen-orient
Gareth possède une expérience d’une dizaine d’années dans le business development, la vente et le management. En tant que CEO UK et Moyen-Orient, il est responsable des opérations et de l’exécution de la stratégie de 4C dans ces zones. Titulaire d’une licence (BSc) en Management International et Economie, obtenue aux Etats-Unis, il a débuté sa carrière professionnelle à Boston, en lançant plusieurs startups high tech à succès. A son retour au Royaume-Unis, il fonde CloudSocius, racheté en 2016 par 4C. Il est fan du club de footbal de Liverpool, et aime passer du temps avec sa famille et ses amis.
Rob was one of the originals at CloudSocius before before aquired by 4C in December 2016. He now runs all Commercial & Sales activities for 4C UK. A brummie lad at heart who moved to London over 10 years ago and has never looked back. Working closely with Salesforce and our ISV Partners, Rob’s focus is on 4C’s continued growth as well as helping the company become the best to place work.
Chief Technology Officer
Used to warmer climates and regularly seeing the sun, Samuel comes from Spain where he initially started his Salesforce career. He now leads the development team and enjoys acting as one of the office DJs too. In his spare time he loves playing any of the many instruments he has at home.
I started my career developing a costing system for a large technology company. From here I landed in London on the graduate scheme at Deloitte, working on a variety of clients, ranging in size from small start ups to large listed multinationals. In June 2017 I was presented the great opportunity of taking the job as FD at 4C UK, moving out of the comfort of a Big Four company and into the fast paced environment of a growing tech consultancy.
Senior Marketing Manager
Jessica leads Marketing for the UK, Middle East and Nordics at 4C. She joined in 2016, bringing experience from across the technology industry, including some time at Oracle. Day to day, she is responsible for the regional marketing strategies, brand messaging and demand generation plans.
Head of SpringCM
Adam heads up the SpringCM team at 4CUK, and brings more than 5 years experience working across the Salesforce eco-system. Adam has been part of the group here in the UK since the old CloudSocius days and has worked across the whole business, now specialising in Contract Lifecycle Management, leading a team of more than 5 people.
Managing Director (Benelux)
Pascal is the CEO of 4C in Belgium, where he leverages his passion for customer management and technologies as well as his masters degree in Computer Science and significant experience in the Insurance and B2B Services industries. He is married, has 2 children, and in his free time he likes running and travelling.
Kris Larivière is CCO, managing the commercial team in Belgium. He has 20 years of experience in Customer Relationship Management, and holds a Masters of Business Administration and a postgraduate in Business Information Systems. Outside business hours, Kris loves the quality time with friends, family and 3 teenage kids, and playing his trombone.
Team Lead, Precision Marketing
With a Masters of Computer Science and Marketing Analysis in his pocket, Tony gained experience in customer analytics, customer interaction, and result measurement. As a team lead he helps companies to get more from their marketing efforts thanks to Marketing Automation solutions. Tony is a proud father of twins that take most of his spare time and love.
Team Lead, Extreme Insights
Evelien obtained a Masters of Commercial Engineering and has experience in the financial, FMCG and automotive industries. As a Team Lead, she supports a team of data scientists who help companies to make smarter decisions by using their data. Outside of work, she gets her energy from running, travelling and cooking with friends and family.
Business Unit Manager, Collaborative Service
For the last 10 years Sofie has built up extensive knowledge on project management thanks to a focus on business analysis, change management & operational improvement. She currently leads the Collaborative Service Business Unit where they focus on increasing Service Excellence at companies by putting their experience in service business processes & Salesforce in practice.
Team Lead Platform Everywhere
After graduating as a engineer in ICT, Jan started designing and developing in multiple languages and business domains. He gained a lot of experience in integration and from there evolved to an architect and team lead. In his free time Jan loves to spend time with his family, tries to beat his friends in tennis and likes to read a book.
Isabelle van Moeffaert
Team Lead, Collaborative Service
During the first 15 years of her career, Isabelle focused on implementing and managing outsourced contact centers. With this extensive expertise in service, people and change management, Isabelle joined 4C in 2011. As Team Lead, Isabelle supports a team of consultants who help companies to optimise their service business processes and Salesforce implementations.
Bert Van De Velde
Group HR Director
Bert has devoted over 9 years of his professional life managing the HR function of 4C and is very proud of the contribution made to the growth of the company. Since 2017, he has operated on a group level and defines and implements the people agenda with a team of HR enthusiasts. The aim of his team is to become the employer of choice in the CRM, Salesforce and Data Science markets in Europe. Hiring the right people, witnessing their progression and fulfilling their potential is what makes Bert proud and motivated to go to work every day. Bert has 3 great little boys with his girlfriend, goes to as many music concerts & festivals as he can, and loves to read, cycle & run.
Talent & People Operations Manager
Nathalie joined the HR Team with a background in Recruitment and Selection. As Talent and People Operations Manager she is responsible for expanding our teams of experts with new talent, as well as creating and maintaining an inspiring and innovating working environment. In her spare time Nathalie enjoys travelling and enjoying nice food and drinks!
Managing Director MEA
Post Graduating with a BSc in Business Economics from the University of Portsmouth, Jake began his career working as a Salesforce Analyst for Manchester United. This experience provided Jake with both the enthusiasm for Salesforce and also the determination to help other companies realise their potential with Salesforce. Thus, Jake joined CloudSocius in 2014 and has not looked back since. In 2016, he moved to Dubai to be involved with the setup of CloudSocius DMCC and is now responsible for delivering the growth targets of the 4C controlled entity. Outside of work, you will probably see Jake at one of Dubai’s numerous Golf Courses - these were a big factor in his decision to move to the UAE.
Head of Commercial MENA
Sam, an economics graduate, has been in commercial roles for 8 years. These positions have come in a variety of industries, speaking to either B2B or B2C client bases. In 2013, Sam joined Oracle where he spent 2 years in Ireland before moving to Dubai in 2015. With this move, he was part of a an initiative to grow their consulting business in the Middle East. In 2016, Sam helped the set up of 4C in the Middle East after spotting a gap in the market that needed a fresh perspective when it came to delivering projects. The rest is history, as it were. Outside of work, Sam takes downtime very seriously, often on a beach with his phone off.
With 7 years of prior experience working at Infosys, TCS, Informatica and Cloud Lending Solutions, Prachi, an Electronics Engineer is currently working at 4C Dubai as Development Lead. She has good knowledge on Salesforce Development, Skuid and Warehouse Management System. She finds interest in poetry, loves to play violin and watch Netflix.
Adel is an Electrical and Electronic graduate engineer he joined 4C when they just had the first footstep in the region since then he is playing a big part on customer success stories, with his experience working with companies in different industries Adel is always keen to help more companies to be customer oriented utilizing the Salesforce platform, outside work Adel loves football recently joined under 16 coaching staff in a local team.
Divya started her career as a Business Technology Analyst with one of the Big Four Consulting firms. Having joined 4C in December, 2016, she is one of the first employees for the Dubai office. With about 5 years of Salesforce experience, she loves solving business challenges and coming up with solutions using the Force.com platform. In her free time, she loves listening to Bollywood music and singing.
Senior Project Manager
Samer has a 10+ years of experience in the business solution implementation explicitly CRM, joined 4C at Sept 2017 as a Project Manager, Samer had a different areas of expertise as a Pre-sales in Microsoft Dynamics looking after Africa,Salesforce Sr. Functional Consultant at (PwC), Account Lead at Cegedim.Samer execute Programs from start to finish, managing complex milestones in challenging timelines delivering a high quality product.
Emmanuel est en perpétuelle recherche de nouveauté et d’apprentissage. De la mécanique des fluides, l’ingénierie pétrolière et l’économie au début de sa carrière, jusqu’aux réseaux IT et le support à la stratégie d’entreprise en tant que DSI. Aujourd’hui, il aide les entreprises à opérer leur transformation digitale tout en assurant la croissance de l’équipe française au sein du Groupe 4C et de l’écosystème Salesforce. Emmanuel est ingénieur diplômé de Centrale Marseille (1989), et titulaire d’un Master en système d’informations à HEC Paris (2009). Emmanuel adorerait parler de sa famille, du dernier livre qu’il a lu ou du dernier vin qu’il a dégusté… une fois que vous aurez appris à faire un peu plus connaissance!
Camille a dédié l’ensemble de sa carrière à la transformation des organisations, au carrefour du business et de la technologie. Homme de projets, il a a accumulé une expérience variée dans des secteurs tels que la banque, l’enseignement supérieur et l’industrie manufacturière. COO de 4C France depuis sa création, il est au coeur de l’écosystème Salesforce 2011. En tant que consultant, Camille aime les sujets complexes mais croit aux solutions simples. Camille est titulaire d’un Master en Systèmes Industriels (ECN 2005) et d’un Master en Entreprenariat (HEC 2006). Il donne régulièrement des cours dans des écoles telles que Télécom Ecole de Management.
Responsable du développement commercial
Son Master Gestion de projets innovants en technologies de l’information (ISTIA Angers) en poche, Emilie consacre le début de sa carrière professionnelle à la promotion des nouvelles technologies auprès des PME-TPE des Pays de la Loire, dans le but de dynamiser le tissu économique de la Région, et aider les entreprises à développer leur business. Elle intègre deux ans plus tard un éditeur de solutions SaaS dédié à l’Industrie Pharmaceutique, et accompagne pendant 12 ans ses clients dans leurs projets de transformation digitale. Emilie rejoint 4C en 2017 en tant que responsable du développement commercial, et se fera un plaisir d’échanger avec vous autour de vos projets. C’est enfin une maman de deux enfants pleins de vie, et une passionnée de photographie et de voyages.
Jean Francois Finot
Suite à l’obtention d’un Master en gestion de projets à l’IAE de Lille, Jean-François débute sa carrière professionnelle en 2003 en tant que chef de projet chez Hitachi Data System où il gère un projet de gestion de contenu d’entreprise (ECM). Après dix années dans le consulting IT, il intègre le Ministère de l’Education Nationale pour piloter le portefeuille des projets IT. En 2017, désireux de découvrir le monde du CRM, il rejoint 4C pour débuter une nouvelle étape dans sa vie professionnelle. Orienté client et résultats, il est convaincu que méthodologie et savoir-faire sont les clés pour aider les clients à devenir des “customer companies”. Après le travail, Jean-François aime courir et jouer au squash!
Responsable Ressources Humaines
Après deux années de classes préparatoires, Claire obtient un Master en Ressources Humaines à l’EM Strasbourg. Passionnée par cette discipline, elle décroche un premier poste de Recruteuse au sein d’une agence luxembourgeoise puis intégre un grand cabinet d’audit deux ans plus tard en tant que Consultante en Ressources Humaines. Depuis 2016, Claire s’implique dans des causes humanitaires (marraine et correspondante communication pour deux associations) pour lesquelles elle effectue notamment des missions de rédaction; l’écriture et la lecture comptant parmi ses passe-temps favoris.
Gil effectue ses études supérieures au sein de l’Université Pierre et Marie Curie de Paris, où il obtient successivement un DEUG, une licence puis une maîtrise en informatique. En 2011, il intègre un pure player du numérique en tant que consultant technique senior. 5 ans plus tard, Gil rejoint 4C au même poste, et évolue vers très rapidement vers la fonction de CTO.
Professional Services Director
Before being acquired by 4C Tom was one of the original ‘crew’ at CloudSocius. Starting out in the Managed Service team he learnt the power of the Salesforce platform. From here he went on to lead the Managed Service team in it’s evolution at CloudSocius and eventually moved up in to a position as the head of operations where responsibilities now spread across all of the delivery teams within the company. When not engrossed in the world of 4C & Salesforce Tom likes to immerse himself in the world of sport and is unfortunately an Everton FC fan.
SMB Practice Director UK
Matt spent his early career at Pearson a global education company managing back office operations for various qualifications including BTEC and A Levels, making sure we all got our results on results day, but don’t hold that against him. As a project manager he then moved into the World of Financial Services at Allianz for a couple of years before landing into the World of Salesforce. Matt loves helping companies define their strategies, operating models and change management (he also loves old school Kung Fu movies).
Managing Director (Nordics)
Anders has a strong passion for inspiring clients digital journey, executing business and digital transformation. For over a decade his focus has been on creating extreme high-performance teams. making heroes out of customers, and creating customer companies on the Salesforce platform. Diving deep into Commercial Excellence with clients, his real passion is executing change management, with the approach of the Henry Ford quote: “One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t do” Sometimes he can be found sailing or even dancing the Argentine tango, though seldom at the same time.
Jens Kok Petersen
Jens has been engaged in the intermezzo between IT and business for nearly two decades. While having a computer science background, he has gradually left the complex algorithms and over time transitioned more towards the business side. Driven by an entrepreneurial mindset, Jens is on an ongoing mission to help bridge the gap between technology and business, leveraging technology to empower people and organisations. Jens is responsible for expanding our market in Denmark and the southern parts of Scandinavia in close collaboration with the rest of the commercial team. On a personal level, Jens is a strong networker with a natural interest in people and a constant curiousity for unexplored business opportunities. He strongly believe that hard work should also be fun and can occasionally be found on the tennis court.
João started programming as a hobby when he was 12 and couldn’t believe his luck when someone asked him if he wanted to work as a Programmer. He has been an IT consultant for more than 20 years and, since the year 2001, working as a CRM Consultant across Telcos, Retail, Finance, and Public Sector Projects. From Programmer in AS/400 to CRM Consultant, Business Analyst, and Project Manager it was a hiccup. Joao loves to discuss solutions, ideas, and brainstorm to find the best one, for technical and business problems. João loves reading and discussing History, Sci-fi, and Fantasy books.
Sarah is a self-confessed Salesforce enthusiast! Working in the industry for almost 5 years, she joined 4C Dubai as a Certified Consultant. Prior to moving to Dubai, Sarah worked for one of Salesforce’s largest customers based in the UK where she assisted in the development and growth of the platform. An avid traveller, you can find Sarah planning her next adventure in her spare time.
Chris joined 4C Dubai, having spent the previous 3 years with Salesforce in the UK. At Salesforce, Chris consulted leading companies on how to leverage Salesforce to drive and align with key business objectives. At 4C Chris is responsible for consulting accounts across the GCC on digital transformation projects that deliver significant ROI. Outside work Chris supports the best rugby team in the world “Ireland” and the worst football team, also “Ireland”.
Fer has over five years experience in practicing HR and administrative support for insurance and hospitality industry. In 2018 Fer joined the team as an Office Manager, she spearheads admin duties and provides invaluable support to accounts receivable, payroll and collections. Fer is the team’s uber-organizer, always making sure everything is kept in perfect working order. She connects the team with her caring nature, as well as knowing where everything is kept. Vital in an office full of intelligent machines!
Enen is a Salesforce Certified Consultant who fell in love with Salesforce more than three years ago when he was given a chance to be a Salesforce bootcamper on his first company. Fast forward to today, Enen is a Salesforce developer turned consultant who still tries to catch up with the ever growing Salesforce releases but most importantly, still in love with the same technology that brought him to 4C in Dubai. Outside of work, Enen is a big fan of video games and is usually on the lookout for new and immersive games on his computer, smartphone or Nintendo Switch.
New Business Consultant
Zaher joined 4C at the beginning of 2018 as Business Development Representative as a graduate with a BBA in Entrepreneurial Management. Zaher is very enthusiastic and eager to learn more about the digital world and to promote it on a daily basis. Zaher is a core pipeline generator to the commercial team helping them find new business. Previously Zaher held various roles in his Family business. You can find Zaher on Google Maps scouting for new fishing locations in the UAE.
Zohrab joined 4C Dubai in November 2018, has an entreprenaural background and worked for the big four consultancies before. He started his first venture focusing on a Cloud Solution (SaaS) with functionalities such as online- booking and payment, analytics and capacity management for the sports industry in 2013. In his past consulting roles he has consulted multinational coperations as the World Economic Forum, Nokia, ALDI and more. His technical expertise lies in Business Model Innovation / Optimization, Business Process Re-Engineering, Business Analysis, Business Intelligence (incl. predictive analytics) on the Force.com Platform. He holds a bachelor degree in Business Information Systems at Frankfurt School of Finance and Management, a Master Degree in business psychology and has worked in Germany, USA, India and Japan prior joining 4C Dubai. Outside work, Zohrab is a big soccer fan and loves to meet and connect with new people and enjoy the world famous German beer!
Managed Service Director
David has worked in a a variety of roles, running a service desk and working for a variety of start ups before joining 4C and taking up the gauntlet of running the Managed Service team, delivering on long term engagements with our Salesforce customer. He loves to travel and when he’s not on a beach, you’ll find him at home, curled up with his wife and overweight, ginger cat.
Business Unit Manager, Agile Sales
For more than 15 years Sara has been helping organisations to become customer companies. From consultant to commercial director, she knows that her passion for outside-in thinking and strategies is game-changing. In that context she worked on her first Sales Cloud implementation in 2006. Today as a Business Unit Manager for the Agiles Sales team, her mission is to guide our consultants and clients in exploring the potential of putting the customer first in developing sales strategies and to translate these onto the Salesforce.com platform, delivering projects that transform the way our clients do business. Besides work Sara is a engaged in topics such as diversity at work, female leadership, mentoring of young professionals and gender-free child education.
Team Lead, Agile Sales
I started my career as a Customer Service Representative at Mobistar, where for 9 years I learned the ins and outs of Sales & Marketing. I was recruited as a Project Manager for an international Waste Management company called Van Gansewinkel, where I was introduced to the world of Salesforce. For six years now I have been working on the Salesforce.com platform, training and coaching end-users and in October 2013 I joined Corporate ICT to become a Salesforce Administrator and got Certified in April 2014. I am now a multi-certified Senior Salesforce Consultant and MVP, accredited by Salesforce in 2018. I love this CRM so much, that I spend time in the evenings and on the weekend to learn more about the platform and its possibilities.
Senior Project Manager
Ali is a Bahraini national with eight years’ certified experience in project management and business analysis. His recent prior experience was as an IT Project Manager with Motorola Solutions successfully delivering Salesforce transformation projects. He has completed his BA in Economics and Political Science from the University of British Columbia in Vancouver, Canada where he has lived for the past 11 years before joining 4C. Outside of work, he is currently in the process of completing his MBA with the University of Warwick in the UK, but in his free time, he enjoys playing water sports and watching hockey. Go Canucks!
Customer Success Director
Having spent 6 years in the dark world of recruitment Victoria decided to take the exciting plunge into the Salesforce world! Since then she has been focused on ensuring our Customers are as successful as they possibly can be by maximising the value they receive from their partnership with us. Although she has lived in London for the last 8 years her slight Northern accent still sometimes peaks through.
Le progrès ne s’arrête jamais chez 4C. Notre atmosphère de travail permet à nos équipes de monter en compétences tant au niveau professionnel que personnel via une diversité de projets. Pensez-vous avoir les qualités pour nous rejoindre ?Rejoignez notre équipe
Les valeurs de 4C
Nos valeurs sont au coeur de tout ce que nous faisons chez 4C : nos employés, nos services, nos idées et notre approche centrée sur le client.