We are 4C France

Nous aidons les entreprises à passer d’une orientation produit à une orientation client. L’ensemble des fonctionnalités Salesforce permet de suivre vos clients en temps réel, à chaque étape de leur parcours, afin de leur offrir une expérience optimisée.

Transformer les entreprises pour replacer le client au centre de ses démarches

En plus de 20 ans, nous avons travaillé avec des entreprises internationales et de tous secteurs, qu’elles soient cotées en bourse, en pleine expansion ou encore au stade de startup. Riche de son expérience en consulting et de ses compétences Salesforce, 4C Groupe est passé maître dans la conduite du changement, le management et les techniques analytiques avancées.

Who Are 4C ▶

Certifiés “Platinum Partner” Salesforce, notre expertise couvre tous les clouds et services de l’écosystème Salesforce.

Rencontrez l’équipe 4C

Nous sommes une équipe de plus de 300 experts passionnés de technologies ayant pour objectif commun d’aider nos clients à replacer le consommateur au coeur de ses démarches. Avec à ce jour, plus de 20 ans d’expérience, 700 certifications Salesforce et plus de 1000 projets à notre actif, nous disposons de l’expertise nécessaire pour vous accompagner dans la réorganisation de vos processus de relation client.

Gareth Stephens LinkedIn Profile

Gareth Stephens

CEO UK et Moyen-orient

Gareth possède une expérience d’une dizaine d’années dans le business development, la vente et le management. En tant que CEO UK et Moyen-Orient, il est responsable des opérations et de l’exécution de la stratégie de 4C dans ces zones. Titulaire d’une licence (BSc) en Management International et Economie, obtenue aux Etats-Unis, il a débuté sa carrière professionnelle à Boston, en lançant plusieurs startups high tech à succès. A son retour au Royaume-Unis, il fonde CloudSocius, racheté en 2016 par 4C. Il est fan du club de footbal de Liverpool, et aime passer du temps avec sa famille et ses amis.

Rob Darbyshire LinkedIn Profile

Rob Darbyshire

Commercial Director

Rob was one of the originals at CloudSocius before before aquired by 4C in December 2016. He now runs all Commercial & Sales activities for 4C UK. A brummie lad at heart who moved to London over 10 years ago and has never looked back. Working closely with Salesforce and our ISV Partners, Rob’s focus is on 4C’s continued growth as well as helping the company become the best to place work.

Josh Bradley LinkedIn Profile

Josh Bradley

CMO Groupe

Josh possède une expérience de 10 ans dans la gestion d’équipes marketing performantes dans le secteur du BtoB et BtoC. Il a également une expérience stratégique et opérationnelle du marketing mix, avec une spécialisation dans le marketing digital, le brand messaging, l’événementiel, la génération de leads et la création de contenu. Il est responsable de la stratégie marketing du groupe, et du plan de génération de lead pour chaque pays. Originaire d’Holywood (pas la ville ensoleillée), il travaille dans les bureaux londoniens. En dehors de 4C et Salesforce, il est fan de sport, de musique, et part souvent en vadrouille pour découvrir les 7 merveilles du monde.

Sam Arroyo LinkedIn Profile

Sam Arroyo

Chief Technology Officer

Used to warmer climates and regularly seeing the sun, Samuel comes from Spain where he initially started his Salesforce career. He now leads the development team and enjoys acting as one of the office DJs too. In his spare time he loves playing any of the many instruments he has at home.

Andrew Humpherson LinkedIn Profile

Andrew Humpherson

Finance Director

I started my career developing a costing system for a large technology company. From here I landed in London on the graduate scheme at Deloitte, working on a variety of clients, ranging in size from small start ups to large listed multinationals. In June 2017 I was presented the great opportunity of taking the job as FD at 4C UK, moving out of the comfort of a Big Four company and into the fast paced environment of a growing tech consultancy.

Alan Morgan LinkedIn Profile

Alan Morgan

Head of Design
Jessica Stern LinkedIn Profile

Jessica Stern

Marketing Manager
Pascal Borremans LinkedIn Profile

Pascal Borremans

Managing Director (Benelux)

Pascal is the CEO of 4C in Belgium, where he leverages his passion for customer management and technologies as well as his masters degree in Computer Science and significant experience in the Insurance and B2B Services industries. He is married, has 2 children, and in his free time he likes running and travelling.

Kris Lariviere LinkedIn Profile

Kris Lariviere


Kris Larivière is CCO, managing the commercial team in Belgium. He has 20 years of experience in Customer Relationship Management, and holds a Masters of Business Administration and a postgraduate in Business Information Systems. Outside business hours, Kris loves the quality time with friends, family and 3 teenage kids, and playing his trombone.

Tony Spelkens LinkedIn Profile

Tony Spelkens

Team Lead, Precision Marketing

With a Masters of Computer Science and Marketing Analysis in his pocket, Tony gained experience in customer analytics, customer interaction, and result measurement. As a team lead he helps companies to get more from their marketing efforts thanks to Marketing Automation solutions. Tony is a proud father of twins that take most of his spare time and love.

Evelien Verbaenen LinkedIn Profile

Evelien Verbaenen

Team Lead, Extreme Insights

Evelien obtained a Masters of Commercial Engineering and has experience in the financial, FMCG and automotive industries. As a Team Lead, she supports a team of data scientists who help companies to make smarter decisions by using their data. Outside of work, she gets her energy from running, travelling and cooking with friends and family.

Sofie Vanwelsenaers LinkedIn Profile

Sofie Vanwelsenaers

Business Unit Manager, Collaborative Service

For the last 10 years Sofie has built up extensive knowledge on project management thanks to a focus on business analysis, change management & operational improvement. She currently leads the Collaborative Service Business Unit where they focus on increasing Service Excellence at companies by putting their experience in service business processes & Salesforce in practice.

Jan Aerts LinkedIn Profile

Jan Aerts

Team Lead Platform Everywhere

After graduating as a engineer in ICT, Jan started designing and developing in multiple languages and business domains. He gained a lot of experience in integration and from there evolved to an architect and team lead. In his free time Jan loves to spend time with his family, tries to beat his friends in tennis and likes to read a book.

Isabelle van Moeffaert LinkedIn Profile

Isabelle van Moeffaert

Team Lead, Collaborative Service

During the first 15 years of her career, Isabelle focused on implementing and managing outsourced contact centers. With this extensive expertise in service, people and change management, Isabelle joined 4C in 2011. As Team Lead, Isabelle supports a team of consultants who help companies to optimise their service business processes and Salesforce implementations.

Bert Van De Velde LinkedIn Profile

Bert Van De Velde

Group HR Director

Bert has devoted over 9 years of his professional life managing the HR function of 4C and is very proud of the contribution made to the growth of the company. Since 2017, he has operated on a group level and defines and implements the people agenda with a team of HR enthusiasts. The aim of his team is to become the employer of choice in the CRM, Salesforce and Data Science markets in Europe. Hiring the right people, witnessing their progression and fulfilling their potential is what makes Bert proud and motivated to go to work every day. Bert has 3 great little boys with his girlfriend, goes to as many music concerts & festivals as he can, and loves to read, cycle & run.

Nathalie Dierckx LinkedIn Profile

Nathalie Dierckx

Talent & People Operations Manager

Nathalie joined the HR Team with a background in Recruitment and Selection. As Talent and People Operations Manager she is responsible for expanding our teams of experts with new talent, as well as creating and maintaining an inspiring and innovating working environment. In her spare time Nathalie enjoys travelling and enjoying nice food and drinks!

Jake Callaway LinkedIn Profile

Jake Callaway

Managing Director MEA

Post Graduating with a BSc in Business Economics from the University of Portsmouth, Jake began his career working as a Salesforce Analyst for Manchester United. This experience provided Jake with both the enthusiasm for Salesforce and also the determination to help other companies realise their potential with Salesforce. Thus, Jake joined CloudSocius in 2014 and has not looked back since. In 2016, he moved to Dubai to be involved with the setup of CloudSocius DMCC and is now responsible for delivering the growth targets of the 4C controlled entity. Outside of work, you will probably see Jake at one of Dubai’s numerous Golf Courses - these were a big factor in his decision to move to the UAE.

Sam Wolfenden LinkedIn Profile

Sam Wolfenden

Head of Commercial MENA

Sam, an economics graduate, has been in commercial roles for 8 years. These positions have come in a variety of industries, speaking to either B2B or B2C client bases. In 2013, Sam joined Oracle where he spent 2 years in Ireland before moving to Dubai in 2015. With this move, he was part of a an initiative to grow their consulting business in the Middle East. In 2016, Sam helped the set up of 4C in the Middle East after spotting a gap in the market that needed a fresh perspective when it came to delivering projects. The rest is history, as it were. Outside of work, Sam takes downtime very seriously, often on a beach with his phone off.

Prachi Sinha LinkedIn Profile

Prachi Sinha

Development Lead

With 7 years of prior experience working at Infosys, TCS, Informatica and Cloud Lending Solutions, Prachi, an Electronics Engineer is currently working at 4C Dubai as Development Lead. She has good knowledge on Salesforce Development, Skuid and Warehouse Management System. She finds interest in poetry, loves to play violin and watch Netflix.

Adel Eldebri LinkedIn Profile

Adel Eldebri

Salesforce Consultant

Adel is an Electrical and Electronic graduate engineer he joined 4C when they just had the first footstep in the region since then he is playing a big part on customer success stories, with his experience working with companies in different industries Adel is always keen to help more companies to be customer oriented utilizing the Salesforce platform, outside work Adel loves football recently joined under 16 coaching staff in a local team.

Divya Chary LinkedIn Profile

Divya Chary

Lead Consultant

Divya started her career as a Business Technology Analyst with one of the Big Four Consulting firms. Having joined 4C in December, 2016, she is one of the first employees for the Dubai office. With about 5 years of Salesforce experience, she loves solving business challenges and coming up with solutions using the Force.com platform. In her free time, she loves listening to Bollywood music and singing.

Samer Fahim LinkedIn Profile

Samer Fahim

Senior Project Manager

Samer has a 10+ years of experience in the business solution implementation explicitly CRM, joined 4C at Sept 2017 as a Project Manager, Samer had a different areas of expertise as a Pre-sales in Microsoft Dynamics looking after Africa,Salesforce Sr. Functional Consultant at (PwC), Account Lead at Cegedim.Samer execute Programs from start to finish, managing complex milestones in challenging timelines delivering a high quality product.

Emmanuel Boucher LinkedIn Profile

Emmanuel Boucher

CEO (France)

Emmanuel est en perpétuelle recherche de nouveauté et d’apprentissage. De la mécanique des fluides, l’ingénierie pétrolière et l’économie au début de sa carrière, jusqu’aux réseaux IT et le support à la stratégie d’entreprise en tant que DSI. Aujourd’hui, il aide les entreprises à opérer leur transformation digitale tout en assurant la croissance de l’équipe française au sein du Groupe 4C et de l’écosystème Salesforce. Emmanuel est ingénieur diplômé de Centrale Marseille (1989), et titulaire d’un Master en système d’informations à HEC Paris (2009). Emmanuel adorerait parler de sa famille, du dernier livre qu’il a lu ou du dernier vin qu’il a dégusté… une fois que vous aurez appris à faire un peu plus connaissance!

Camille Gurcan LinkedIn Profile

Camille Gurcan


Camille a dédié l’ensemble de sa carrière à la transformation des organisations, au carrefour du business et de la technologie. Homme de projets, il a a accumulé une expérience variée dans des secteurs tels que la banque, l’enseignement supérieur et l’industrie manufacturière. COO de 4C France depuis sa création, il est au coeur de l’écosystème Salesforce 2011. En tant que consultant, Camille aime les sujets complexes mais croit aux solutions simples. Camille est titulaire d’un Master en Systèmes Industriels (ECN 2005) et d’un Master en Entreprenariat (HEC 2006). Il donne régulièrement des cours dans des écoles telles que Télécom Ecole de Management.

Emilie Marteau LinkedIn Profile

Emilie Marteau

Responsable du développement commercial

Son Master Gestion de projets innovants en technologies de l’information (ISTIA Angers) en poche, Emilie consacre le début de sa carrière professionnelle à la promotion des nouvelles technologies auprès des PME-TPE des Pays de la Loire, dans le but de dynamiser le tissu économique de la Région, et aider les entreprises à développer leur business. Elle intègre deux ans plus tard un éditeur de solutions SaaS dédié à l’Industrie Pharmaceutique, et accompagne pendant 12 ans ses clients dans leurs projets de transformation digitale. Emilie rejoint 4C en 2017 en tant que responsable du développement commercial, et se fera un plaisir d’échanger avec vous autour de vos projets. C’est enfin une maman de deux enfants pleins de vie, et une passionnée de photographie et de voyages.

Jean Francois Finot LinkedIn Profile

Jean Francois Finot

Consultant Manager

Suite à l’obtention d’un Master en gestion de projets à l’IAE de Lille, Jean-François débute sa carrière professionnelle en 2003 en tant que chef de projet chez Hitachi Data System où il gère un projet de gestion de contenu d’entreprise (ECM). Après dix années dans le consulting IT, il intègre le Ministère de l’Education Nationale pour piloter le portefeuille des projets IT. En 2017, désireux de découvrir le monde du CRM, il rejoint 4C pour débuter une nouvelle étape dans sa vie professionnelle. Orienté client et résultats, il est convaincu que méthodologie et savoir-faire sont les clés pour aider les clients à devenir des “customer companies”. Après le travail, Jean-François aime courir et jouer au squash!

Claire Schroeder LinkedIn Profile

Claire Schroeder

Responsable Ressources Humaines

Après deux années de classes préparatoires, Claire obtient un Master en Ressources Humaines à l’EM Strasbourg. Passionnée par cette discipline, elle décroche un premier poste de Recruteuse au sein d’une agence luxembourgeoise puis intégre un grand cabinet d’audit deux ans plus tard en tant que Consultante en Ressources Humaines. Depuis 2016, Claire s’implique dans des causes humanitaires (marraine et correspondante communication pour deux associations) pour lesquelles elle effectue notamment des missions de rédaction; l’écriture et la lecture comptant parmi ses passe-temps favoris.

Gil Gourévitch LinkedIn Profile

Gil Gourévitch


Gil effectue ses études supérieures au sein de l’Université Pierre et Marie Curie de Paris, où il obtient successivement un DEUG, une licence puis une maîtrise en informatique. En 2011, il intègre un pure player du numérique en tant que consultant technique senior. 5 ans plus tard, Gil rejoint 4C au même poste, et évolue vers très rapidement vers la fonction de CTO.

Julien Amoureaux LinkedIn Profile

Julien Amoureaux

Sales Executive
Tom Boyce LinkedIn Profile

Tom Boyce

Professional Services Director

Before being acquired by 4C Tom was one of the original ‘crew’ at CloudSocius. Starting out in the Managed Service team he learnt the power of the Salesforce platform. From here he went on to lead the Managed Service team in it’s evolution at CloudSocius and eventually moved up in to a position as the head of operations where responsibilities now spread across all of the delivery teams within the company. When not engrossed in the world of 4C & Salesforce Tom likes to immerse himself in the world of sport and is unfortunately an Everton FC fan.

Matt Clachar LinkedIn Profile

Matt Clachar

SMB Practice Director UK

Matt spent his early career at Pearson a global education company managing back office operations for various qualifications including BTEC and A Levels, making sure we all got our results on results day, but don’t hold that against him. As a project manager he then moved into the World of Financial Services at Allianz for a couple of years before landing into the World of Salesforce. Matt loves helping companies define their strategies, operating models and change management (he also loves old school Kung Fu movies).

Anders Harbo LinkedIn Profile

Anders Harbo

Managing Director (Nordics)

Anders has a strong passion for inspiring clients digital journey, executing business and digital transformation. For over a decade his focus has been on creating extreme high-performance teams. making heroes out of customers, and creating customer companies on the Salesforce platform. Diving deep into Commercial Excellence with clients, his real passion is executing change management, with the approach of the Henry Ford quote: “One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t do” Sometimes he can be found sailing or even dancing the Argentine tango, though seldom at the same time.

Jens Kok Petersen LinkedIn Profile

Jens Kok Petersen

Commercial Director

Jens has been engaged in the intermezzo between IT and business for nearly two decades. While having a computer science background, he has gradually left the complex algorithms and over time transitioned more towards the business side. Driven by an entrepreneurial mindset, Jens is on an ongoing mission to help bridge the gap between technology and business, leveraging technology to empower people and organisations. Jens is responsible for expanding our market in Denmark and the southern parts of Scandinavia in close collaboration with the rest of the commercial team. On a personal level, Jens is a strong networker with a natural interest in people and a constant curiousity for unexplored business opportunities. He strongly believe that hard work should also be fun and can occasionally be found on the tennis court.

Joao Pereira LinkedIn Profile

Joao Pereira

Delivery Director

João started programming as a hobby when he was 12 and couldn’t believe his luck when someone asked him if he wanted to work as a Programmer. He has been an IT consultant for more than 20 years and, since the year 2001, working as a CRM Consultant across Telcos, Retail, Finance, and Public Sector Projects. From Programmer in AS/400 to CRM Consultant, Business Analyst, and Project Manager it was a hiccup. Joao loves to discuss solutions, ideas, and brainstorm to find the best one, for technical and business problems. João loves reading and discussing History, Sci-fi, and Fantasy books.

Mathias Schultz Olsen LinkedIn Profile

Mathias Schultz Olsen

Commercial Consultant
Sarah Dyson LinkedIn Profile

Sarah Dyson

Delivery Consultant

Sarah is a self-confessed Salesforce enthusiast! Working in the industry for almost 5 years, she joined 4C Dubai as a Certified Consultant. Prior to moving to Dubai, Sarah worked for one of Salesforce’s largest customers based in the UK where she assisted in the development and growth of the platform. An avid traveller, you can find Sarah planning her next adventure in her spare time.

Chris Lynch LinkedIn Profile

Chris Lynch

Commercial Manager

Chris joined 4C Dubai, having spent the previous 3 years with Salesforce in the UK. At Salesforce, Chris consulted leading companies on how to leverage Salesforce to drive and align with key business objectives. At 4C Chris is responsible for consulting accounts across the GCC on digital transformation projects that deliver significant ROI. Outside work Chris supports the best rugby team in the world “Ireland” and the worst football team, also “Ireland”.

Jennifer Loreno LinkedIn Profile

Jennifer Loreno

Office Manager

Fer has over five years experience in practicing HR and administrative support for insurance and hospitality industry. In 2018 Fer joined the team as an Office Manager, she spearheads admin duties and provides invaluable support to accounts receivable, payroll and collections. Fer is the team’s uber-organizer, always making sure everything is kept in perfect working order. She connects the team with her caring nature, as well as knowing where everything is kept. Vital in an office full of intelligent machines!

Enen Fernandez LinkedIn Profile

Enen Fernandez

Delivery Consultant

Enen is a Salesforce Certified Consultant who fell in love with Salesforce more than three years ago when he was given a chance to be a Salesforce bootcamper on his first company. Fast forward to today, Enen is a Salesforce developer turned consultant who still tries to catch up with the ever growing Salesforce releases but most importantly, still in love with the same technology that brought him to 4C in Dubai. Outside of work, Enen is a big fan of video games and is usually on the lookout for new and immersive games on his computer, smartphone or Nintendo Switch.

Adeel Ahmad LinkedIn Profile

Adeel Ahmad

Salesforce Developer
Zaher Doukmaji LinkedIn Profile

Zaher Doukmaji

New Business Consultant

Zaher joined 4C at the beginning of 2018 as Business Development Representative as a graduate with a BBA in Entrepreneurial Management. Zaher is very enthusiastic and eager to learn more about the digital world and to promote it on a daily basis. Zaher is a core pipeline generator to the commercial team helping them find new business. Previously Zaher held various roles in his Family business. You can find Zaher on Google Maps scouting for new fishing locations in the UAE.

Zohrab Istalifie LinkedIn Profile

Zohrab Istalifie

Lead Consultant

Zohrab joined 4C Dubai in November 2018, has an entreprenaural background and worked for the big four consultancies before. He started his first venture focusing on a Cloud Solution (SaaS) with functionalities such as online- booking and payment, analytics and capacity management for the sports industry in 2013. In his past consulting roles he has consulted multinational coperations as the World Economic Forum, Nokia, ALDI and more. His technical expertise lies in Business Model Innovation / Optimization, Business Process Re-Engineering, Business Analysis, Business Intelligence (incl. predictive analytics) on the Force.com Platform. He holds a bachelor degree in Business Information Systems at Frankfurt School of Finance and Management, a Master Degree in business psychology and has worked in Germany, USA, India and Japan prior joining 4C Dubai. Outside work, Zohrab is a big soccer fan and loves to meet and connect with new people and enjoy the world famous German beer!

David Shrimpton LinkedIn Profile

David Shrimpton

Managed Service Director

David has worked in a a variety of roles, running a service desk and working for a variety of start ups before joining 4C and taking up the gauntlet of running the Managed Service team, delivering on long term engagements with our Salesforce customer. He loves to travel and when he’s not on a beach, you’ll find him at home, curled up with his wife and overweight, ginger cat.

Sara Mathijs LinkedIn Profile

Sara Mathijs

Business Unit Manager, Agile Sales

For more than 15 years Sara has been helping organisations to become customer companies. From consultant to commercial director, she knows that her passion for outside-in thinking and strategies is game-changing. In that context she worked on her first Sales Cloud implementation in 2006. Today as a Business Unit Manager for the Agiles Sales team, her mission is to guide our consultants and clients in exploring the potential of putting the customer first in developing sales strategies and to translate these onto the Salesforce.com platform, delivering projects that transform the way our clients do business. Besides work Sara is a engaged in topics such as diversity at work, female leadership, mentoring of young professionals and gender-free child education.

Jan Vandevelde LinkedIn Profile

Jan Vandevelde

Team Lead, Agile Sales

I started my career as a Customer Service Representative at Mobistar, where for 9 years I learned the ins and outs of Sales & Marketing. I was recruited as a Project Manager for an international Waste Management company called Van Gansewinkel, where I was introduced to the world of Salesforce. For six years now I have been working on the Salesforce.com platform, training and coaching end-users and in October 2013 I joined Corporate ICT to become a Salesforce Administrator and got Certified in April 2014. I am now a multi-certified Senior Salesforce Consultant and MVP, accredited by Salesforce in 2018. I love this CRM so much, that I spend time in the evenings and on the weekend to learn more about the platform and its possibilities.

Ali Hussain LinkedIn Profile

Ali Hussain

Senior Project Manager

Ali is a Bahraini national with eight years’ certified experience in project management and business analysis. His recent prior experience was as an IT Project Manager with Motorola Solutions successfully delivering Salesforce transformation projects. He has completed his BA in Economics and Political Science from the University of British Columbia in Vancouver, Canada where he has lived for the past 11 years before joining 4C. Outside of work, he is currently in the process of completing his MBA with the University of Warwick in the UK, but in his free time, he enjoys playing water sports and watching hockey. Go Canucks!

Victoria Corner LinkedIn Profile

Victoria Corner

Customer Success Director

Having spent 6 years in the dark world of recruitment Victoria decided to take the exciting plunge into the Salesforce world! Since then she has been focused on ensuring our Customers are as successful as they possibly can be by maximising the value they receive from their partnership with us. Although she has lived in London for the last 8 years her slight Northern accent still sometimes peaks through.

Le progrès ne s’arrête jamais chez 4C. Notre atmosphère de travail permet à nos équipes de monter en compétences tant au niveau professionnel que personnel via une diversité de projets. Pensez-vous avoir les qualités pour nous rejoindre ?

Rejoignez notre équipe

Les valeurs de 4C

Nos valeurs sont au coeur de tout ce que nous faisons chez 4C : nos employés, nos services, nos idées et notre approche centrée sur le client.

Pledge 1%

Nous avons rejoint le programme Pledge 1%. Nous admirons les entreprises qui veulent changer le monde, et souhaitons les accompagner dans leur démarche. Aux côtés de Salesforce, nous nous sommes engagés à donner 1% de notre temps à des organismes de bienfaisance.

Une entreprise locale avec une portée mondiale

Présent à Londres, Paris, Lille, Bruxelles, Malines, Varsovie, Dubaï et Casablanca, nous fournissons à nos clients une assistance au niveau mondial.

Prêt à devenir une “customer company” ?