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The high priority for High Tech
Forget price and product: customer experience is now key to competitiveness in the high tech industry
Find out more in our e‑guideDeliver a whole new level of customer experience with the worlds #1 CRM solution
High tech is characterised by constant change and innovation, in order to stay ahead of the curve businesses need to put their customers and their customers customers at the heart of everything they do.
Many high tech companies are choosing to partner with Salesforce to stay competitive and meet the growing needs of their customers. Salesforce is the most innovative CRM on the planet - and here at 4C we have been helping technology companies push the boundaries of the platform for almost two decades.
Priorities for High Tech
Innovation
Speed of innovation is key. High tech businesses are known as the disruptors but their challenge is that they are constantly being disrupted. This isn’t solely down to the product team. It is also about innovating to find new ways of working, new ways to connect to customers, to leverage data and drive efficiences.
Partnerships
Partnerships are becoming increasingly important in the digital economy. As business models and product offerings evolve, effective digital partnerships are enabling high tech companies to develop innovative solutions that drive success and create unrivalled customer experiences.
Connected departments and a single view of the customer
Creating a seamless customer experience is imperative in the fast-paced, competitive environment that is high tech. With many channels, technologies and platforms, the challenge for many high tech companies isn’t gathering data, it’s integrating data into a single customer view. So bringing it all together in one single platform that will allow you to understand exactly what your customer is doing and what they want is crucial.
This is where the solutions offered by Salesforce truly come into their own. Dive into our e-guide to discover why high tech companies are choosing Salesforce CRM to take their business to new heights.
Consultez notre guide électronique →Audit your customer experience and improve customer retention
78% of buyers say they’re likely to switch brands if a company provides an inconsistent experience across departments. Is your high tech business at risk? Take our CX audit and find out whether your CX is driving sales or driving customers away.
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Salesforce secrets for high tech: turn customer knowledge into competitive advantage
High Tech companies are experts in constant innovation and disruption, but in today’s business world it’s the customers who are driving change. Download our guide to find out what high tech organisations can do to meet the growing expectations of the customer.
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“Salesforce gave us everything we needed to move away from manual excel reporting; it was easy to use and provided a centrally managed location for all customer and vendor interaction and information which we were lacking. It also gave us the scope to make changes on the fly when needed and will grow into other areas of the business like technical and logistics.”
Matthew Drum, Channel Sales Manager, Enterprise Systems
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