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Introduction
Personalised one to one marketing over different channels is more often than not considered the norm nowadays. But how can you target everyone individually with limited resources and budgets? A question we often hear from marketers.
Mass personalised mass marketing can be your solution. During this webinar, we will show that you don’t need to target everybody individually, you just have to make it appear that way. By combining the power of persona design, customer journey mapping, data analysis and marketing automation tools, it is possible to have the same impact as creating individual email communication.
What will you learn in this webinar?
- How to identify the key moments on your customers journey and the points where you can make a difference.
- Identify what data needs you might have to help power up your Salesforce Marketing Cloud journey.
- Translating design thinking into your marketing automation programs.
Who should attend?
This webinar is for marketing professionals, and those who are responsible for connecting a product or service with a mass market audience. Whether you use marketing automation or not, this webinar will give you an insight into the value of mass personalised mass marketing.
Intervenants
Agenda
Introduction: An overview of mass personalisation marketing, the challenges faced and what’s going wrong.
Customer journey mapping and persona design for marketing automation: We will discuss the challenges and advantages of design thinking for marketing automation.
Getting your data right: We will show why data is important to power up your marketing automation system, how to identify the right triggers for the right segment.
Building customer journeys in Marketing Cloud: Translate your design exercise to your marketing automation system and show the data possibilities of Salesforce Marketing Cloud.
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