4C Announces Global Expansion, Job Creation and New Investment

4C, the customer-obsessed digital transformation consultancy, today announced significant growth, including increased headcount across key offices, expansion of its emerging practices, and new funding.

4C will create up to 100 new jobs in the next 12 months, in a move to support the growing demand across EMEA for its services. The additional headcount coincides with the expansion of the company’s core delivery teams and emerging practices of Quote-to-Cash, B2B Commerce and Contract Lifecycle Management.

The announcement caps a year of stellar growth at 4C, which has seen the acquisition of Danish Salesforce partner 3C Consult, expansion into the Nordics market, opening of offices in the vibrant European cities of Lyon, France and Manchester, United Kingdom and the addition of 80 skilled staff.

Combined with existing support from Trocadero Capital Partners, the company has recently received investment from Salesforce Ventures, the strategic investment arm of Salesforce. 4C is the leading independent Salesforce Platinum partner in EMEA, and the development of its emerging practices, hiring of skilled new staff and recent investment will enable the company to offer an even greater service to its global customer base.

Leon Mangan, Vice President EMEA, Alliances and Channels at Salesforce commented: “Since joining the Salesforce ecosystem, 4C has continually helped our customers innovate and grow through adopting and developing innovative Salesforce technologies. Today’s announcement only further enhances 4C’s reputation as a leading Salesforce partner, and we look forward to supporting their global growth over the coming years.”

Johan Van Genechten, Group CEO at 4C commented: “This new investment will enable 4C to realise its global growth plans by enhancing our existing capabilities with advanced cloud platforms and tools, and bolstering our highly talented team to deliver these. As well as opening up opportunities to participate in a broader range of exciting global projects, it will allow us to create industry and solution-specific IP to power the success of our customers, which is always our primary driving goal.”

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