Icon

Segment

Understand your customers better and improve your targeting efforts

Knowing your customers starts with understanding who they are and what their lives, needs, desires, habits and likes look like. Creating segments will allow you to target your product or service towards more favourable groups of customers and to personalise more and better. Thanks to persona design customer segments come to life, we give them a face. This enables you to get a better picture of who they are and how to better communicate with current and future clients.

Within 4C, we are experienced in

  • Segmentation
  • Profiling