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Analytics and AI
What is Business Intelligence?
Business Intelligence, or BI for short, is a set of practices and techniques that lets you access, view and interact with your data in a visually sound and automated way. BI helps you analyse your data and discover new insights faster, so you can make better decisions and act on new opportunities instead of spending hours looking for them!
So, you should see BI as an umbrella term for the applications, infrastructure, programs and best practices that make it possible for you to access and analyse your data. As such, BI is not one specific “thing”.
Why BI is important to your business
- Use the data found in any business process as a gateway to improve your business in any aspect
- Boost your sales and profit
- Optimise existing business processes
- Identify market trends
- Analyse customer behavior to improve your products and services
- Predict results of new initiatives
Why work with 4C
- The 4C analytics team offers a unique mix of data science skills and Salesforce expertise
- An overall customer satisfaction rating of 9.13/10
- Domain expertise, to build effective models and use cases
- A dedicated Project Manager backed by a capable team with a myriad of strengths in business challenge understanding and data science
Business Intellegence can take on many forms within your organization
Reporting & Dashboarding
Benchmarking
Performance Tracking
Business Intelligence
Descriptive & Statistical Analysis
And so much more!
Rita Martin
Analytics and AI Practice Lead
Learn more“Analytics is all about your customer. It not only enables to better understand what the customer is happy or unhappy about but also helps to manage business bottlenecks and create competitive roadmap for your business.“
Get in touch to discuss your Business Intelligence goals
Let us know your goals and we’ll get in touch with how we can help
Are you from a nonprofit organisation?
Did you know we also have a dedicated consulting team for nonprofit organisations, 4C4U - uniquely positioned to help tackle the unique challenges. Learn more about how we help charities and nonprofits navigate through digital transformation to help them achieve their mission.
