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Customer-Centric Digital Transformation for the Manufacturing/Automotive Industry
Businesses in the manufacturing industry - such as automotive, contruction companies & discrete manufacturing are recognising that customer service and experience (whether that be online, on the phone or in person) is a key differentiator in this day and age, and at the heart of great customer-centric businesses is real-time customer data.
Our core goal at 4C is to help companies in the manufacturing sector efficiently capture and process data to offer better customer experiences and digitally transform to utilise all the efficiencies technology and automation has to offer.
Find out more in our e‑guide“Customer experience is now the key competitive factor, more so than product and price.”
Customer demands are changing; they expect the information they need when they need it. In order to stay ahead and meet these demands, manufacturers must focus on creating a consistent, seamless customer experience and transform from being product-centric organisations to customer-centric organisations.
Salesforce CRM was built with the manufacturing industry in mind and evolves to meet the challenges customer-centric manufactuing companies face. 4C supports you in leveraging Salesforce to offer better customer experiences to gain a competitor advantage.
Check out our Eguide to learn how our enterprise manufacturing clients leverage the different Salesforce products such as Marketing Cloud and Einstein to achieve their strategic goals as well as bring efficiency to inventory & stock management, reporting and forecasting.
Priorities for Manufacturers
Single view of the customer
Rapid growth and M&A activities mean that many manufacturers have got multiple siloed systems and trapped data, making it difficult for them to have a complete, consistent view of their customers. Having this single view of the customer is becoming increasingly key in manufacturing in order to stay competitive and ensure that every interaction and touchpoint customers have is seamless and joined up, even before the customer has bought and deployed a product.
Getting to grips with IoT
There’s no getting away from it, we are in the midst of the fourth industrial revolution, innovation and technology are transforming our economies. In manufacturing AI is helping companies get closer to their customers. It is impacting all areas of the business from sales, to service, to back office, by driving automation through intelligence and enabling teams to deliver smarter, data driven strategies and decisions which transcend into better customer experiences.
Delivering an intelligent service through connected systems
This era of manufacturing is not only about creating a compelling product, it’s about the experience and value-added services manufacturers can deliver to their customers. This can be tricky when legacy systems and technology create a disconnect between departments. To provide a smart, personalised service, manufacturers need data in one centralised location. By leveraging all available data - from customer data to connected devices, manufacturers can deliver the smarter services that the connected customer demands.
This is where the solutions offered by Salesforce truly come into their own. Dive into our e-guide to discover why manufacturing companies are choosing Salesforce CRM to deliver a whole new kind of customer success.
Get the e-guide →Audit your CX to find out whether you are delivering an exceptional customer experience
77% of manufacturers aren’t customer centric. Don’t be one of them. Take our audit and see whether your CX seals the deal or ruins the moment. You’ll get an immediate report of your current CX highlighting takeaways to help you.
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Revealed: How Salesforce’s customer insights power manfacturing performance
In a highly competitive marketplace, manufacturers are learning that the customer experience they provide is as important as the products they manufacture. Communicating with customers at the right place and at the right time has become a true differentiator. Download our guide to discover what manufacturers can do to meet the growing expectations of the customer.
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“The Salesforce journey with 4C has been fantastic. From the original kick off meeting the 4C team have been great. They came into our business and took the time to understand it, mapped out everything we needed and have done exactly as we have asked of them. Our investment in Salesforce and 4C has already paid for itself ten times over.”
Omar Rathore-Rayi, Sales Director, Pultron
Current Customers
