We are 4C

Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world.

Our company

4C is EMEA’s largest independent Salesforce Platinum Partner and one of the leading customer-centric consultancies in Europe and the Middle East.

We have been building customer companies since 1997. In that time, we’ve successfully delivered over 1500 projects, worked with more than 500 customers and grown to more than 300 people, holding over 1000 Salesforce certifications, making us one of EMEA’s most certified Salesforce partners.

Our headquarters are in Mechelen, Belgium, but we also have local offices in London, Paris, Dubai and Copenhagen, assisting local customers with local resource, in a local language and a local culture. Inside each 4C office, you’ll find a team of Salesforce experts and digital gurus, with one common goal of building customer companies through our management consulting (Design) services and A.I (Learn) services.

Who Are 4C ▶

The Story of the 4C’s

The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).

Customer Value

A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?


Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?


In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.


While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.

4C are a leading Platinum Salesforce Partner company with expertise in every cloud

We are a leading Platinum Salesforce Partner with expertise in every cloud and experience combining the leading cloud apps within the Salesforce.com ecosystem

Meet the 4C team

We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Eindhoven and Copenhagen.

Meet the 4C team (experts in the Salesforce field) - Gareth Stephens, Managing Director (UK and MEA) LinkedIn Profile

Gareth Stephens

Managing Director (UK and MEA)

Gareth has 10 years experience in business development, sales and senior management. As the CEO looking after the UK & UAE regions for 4C, he is responsible for the operation and execution of 4C’s strategy in these territories. Gareth graduated with a BSc in International Management and Economics whilst studying in the United States and started his professional career in Boston Massachusetts with a number of successful tech startups. After moving back to the UK he founded CloudSocius which was acquired by 4C in 2016. He is a lover of Liverpool football club, family and friends.

Meet the 4C team (experts in the Salesforce field) - Keryth Mansfield, Human Resources Director, UK LinkedIn Profile

Keryth Mansfield

Human Resources Director, UK

Bringing 19 years of HR experience with her, Keryth is passionate about transforming practices and cultures from the boardroom, straight to the heart of the organisation. She is most proud of the people strategies which she has built, strategies that align to business objectives and turn companies into employers of choice and magnets for talent. 

Outside of life at 4C, Keryth is the resident school DJ and mum to two amazing, active boys (this also results in her drinking a lot of wine - she is South African after all).

Meet the 4C team (experts in the Salesforce field) - Tom Boyce, Professional Services Director LinkedIn Profile

Tom Boyce

Professional Services Director

Before being acquired by 4C Tom was one of the original ‘crew’ at CloudSocius. Starting out in the Managed Service team he learnt the power of the Salesforce platform. From here he went on to lead the Managed Service team in it’s evolution at CloudSocius and eventually moved up in to a position as the head of operations where responsibilities now spread across all of the delivery teams within the company. When not engrossed in the world of 4C & Salesforce Tom likes to immerse himself in the world of sport and is unfortunately an Everton FC fan.

Meet the 4C team (experts in the Salesforce field) - David Shrimpton, Managed Service Director LinkedIn Profile

David Shrimpton

Managed Service Director

David has worked in a a variety of roles, running a service desk and working for a variety of start ups before joining 4C and taking up the gauntlet of running the Managed Service team, delivering on long term engagements with our Salesforce customer. He loves to travel and when he’s not on a beach, you’ll find him at home, curled up with his wife and overweight, ginger cat.

Meet the 4C team (experts in the Salesforce field) - Andrew Humpherson, Finance Director LinkedIn Profile

Andrew Humpherson

Finance Director

I started my career developing a costing system for a large technology company. From here I landed in London on the graduate scheme at Deloitte, working on a variety of clients, ranging in size from small start ups to large listed multinationals. In June 2017 I was presented the great opportunity of taking the job as FD at 4C UK, moving out of the comfort of a Big Four company and into the fast paced environment of a growing tech consultancy.

Meet the 4C team (experts in the Salesforce field) - Rob Darbyshire, Commercial Director LinkedIn Profile

Rob Darbyshire

Commercial Director

Rob was one of the originals at CloudSocius before before aquired by 4C in December 2016. He now runs all Commercial & Sales activities for 4C UK. A brummie lad at heart who moved to London over 10 years ago and has never looked back. Working closely with Salesforce and our ISV Partners, Rob’s focus is on 4C’s continued growth as well as helping the company become the best to place work.

Meet the 4C team (experts in the Salesforce field) - Sam Arroyo, Chief Technology Officer LinkedIn Profile

Sam Arroyo

Chief Technology Officer

Used to warmer climates and regularly seeing the sun, Samuel comes from Spain where he initially started his Salesforce career. He now leads the development team and enjoys acting as one of the office DJs too. In his spare time he loves playing any of the many instruments he has at home.

Meet the 4C team (experts in the Salesforce field) - Victoria Corner, Customer Success Director LinkedIn Profile

Victoria Corner

Customer Success Director

Having spent 6 years in the dark world of recruitment Victoria decided to take the exciting plunge into the Salesforce world! Since then she has been focused on ensuring our Customers are as successful as they possibly can be by maximising the value they receive from their partnership with us. Although she has lived in London for the last 8 years her slight Northern accent still sometimes peaks through.

Meet the 4C team (experts in the Salesforce field) - Jessica Stern, Senior Marketing Manager LinkedIn Profile

Jessica Stern

Senior Marketing Manager

Jessica leads Marketing for the UK at 4C. She joined in 2017, bringing experience from across the technology industry, including some time at Oracle. Day to day, she is responsible for the regional marketing strategies, brand messaging and demand generation plans.

Meet the 4C team (experts in the Salesforce field) - Pascal Borremans, CPO LinkedIn Profile

Pascal Borremans

Meet the 4C team (experts in the Salesforce field) - Kris Lariviere, CCO LinkedIn Profile

Kris Lariviere

Meet the 4C team (experts in the Salesforce field) - Evelien Verbaenen, Team Lead, Extreme Insights LinkedIn Profile

Evelien Verbaenen

Team Lead, Extreme Insights
Meet the 4C team (experts in the Salesforce field) - Sofie Vanwelsenaers, Business Unit Manager, Collaborative Service LinkedIn Profile

Sofie Vanwelsenaers

Business Unit Manager, Collaborative Service
Meet the 4C team (experts in the Salesforce field) - Jan Aerts, Team Lead Platform Everywhere LinkedIn Profile

Jan Aerts

Team Lead Platform Everywhere
Meet the 4C team (experts in the Salesforce field) - Isabelle van Moeffaert, Team Lead, Collaborative Service LinkedIn Profile

Isabelle van Moeffaert

Team Lead, Collaborative Service
Meet the 4C team (experts in the Salesforce field) - Bert Van De Velde, Group HR Director LinkedIn Profile

Bert Van De Velde

Group HR Director
Meet the 4C team (experts in the Salesforce field) - Charlot Bogaert, HR Business Partner Benelux LinkedIn Profile

Charlot Bogaert

HR Business Partner Benelux
Meet the 4C team (experts in the Salesforce field) - Jake Callaway, Regional Head – Middle East LinkedIn Profile

Jake Callaway

Regional Head – Middle East
Meet the 4C team (experts in the Salesforce field) - Sam Wolfenden, Head of Commercial – MENA LinkedIn Profile

Sam Wolfenden

Head of Commercial – MENA
Meet the 4C team (experts in the Salesforce field) - Emmanuel Boucher, CEO (France) LinkedIn Profile

Emmanuel Boucher

CEO (France)
Meet the 4C team (experts in the Salesforce field) - Camille Gurcan, COO LinkedIn Profile

Camille Gurcan

Meet the 4C team (experts in the Salesforce field) - Jean Francois Finot, Business Unit Manager LinkedIn Profile

Jean Francois Finot

Business Unit Manager
Meet the 4C team (experts in the Salesforce field) - Claire Schroeder, HR Manager LinkedIn Profile

Claire Schroeder

HR Manager
Meet the 4C team (experts in the Salesforce field) - Gil Gourévitch, CTO LinkedIn Profile

Gil Gourévitch

Meet the 4C team (experts in the Salesforce field) - Anders Harbo, Managing Director (Nordics) LinkedIn Profile

Anders Harbo

Managing Director (Nordics)
Meet the 4C team (experts in the Salesforce field) - Jens Kok Petersen, Commercial Director LinkedIn Profile

Jens Kok Petersen

Commercial Director
Meet the 4C team (experts in the Salesforce field) - Joao Pereira, Delivery Director LinkedIn Profile

Joao Pereira

Delivery Director
Meet the 4C team (experts in the Salesforce field) - Mathias Schultz Olsen, Commercial Consultant LinkedIn Profile

Mathias Schultz Olsen

Commercial Consultant
Meet the 4C team (experts in the Salesforce field) - Sara Mathijs, Country Managing Director Benelux LinkedIn Profile

Sara Mathijs

Country Managing Director Benelux
Meet the 4C team (experts in the Salesforce field) - Jan Vandevelde, Team Lead, Agile Sales LinkedIn Profile

Jan Vandevelde

Team Lead, Agile Sales
Meet the 4C team (experts in the Salesforce field) - Matt Clachar, Operations Director – MENA LinkedIn Profile

Matt Clachar

Operations Director – MENA
Meet the 4C team (experts in the Salesforce field) - Ali Saeed, Marketing Cloud Practice Lead LinkedIn Profile

Ali Saeed

Marketing Cloud Practice Lead

Growing never stops at 4C. We create an environment that allows our people to have experiences and opportunities that enable them to evolve, on a professional level, and on a personal level. Think you’ve got what it takes?

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The 4C values

Our values are at the heart of everything we do here at 4C, our people, our services, our ideas and our customer centric approach.


Can Do



Corporate Philanthropy: We Pledge 1% to support non-profits (backed by Salesforce)

Here at 4C we have committed to pledge 1%. We admire organisations who are dedicated to changing the world and we want to change the world with them. Alongside Salesforce and many of our partners, we have pledged to contribute 1% of our time and product to social businesses.

A local company with a global reach

We have offices in London, Manchester, Paris, Lille, Lyon, Brussels, Mechelen, Ghent, Dubai, Copenhagen and Eindhoven that help provide our customers with worldwide support.

Ready to become a customer company?