We are 4C
Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world.
4C is EMEA’s largest independent Salesforce Platinum Partner and one of the leading customer-centric consultancies in Europe and the Middle East.
We have been building customer companies since 1997. In that time, we’ve successfully delivered over 1500 projects, worked with more than 500 customers and grown to more than 300 people, holding over 1000 Salesforce certifications, making us one of EMEA’s most certified Salesforce partners.
Our headquarters are in Mechelen, Belgium, but we also have local offices in London, Paris, Dubai and Copenhagen, assisting local customers with local resource, in a local language and a local culture. Inside each 4C office, you’ll find a team of Salesforce experts and digital gurus, with one common goal of building customer companies through our management consulting (Design) services and A.I (Learn) services.Who Are 4C ▶
The Story of the 4C’s
The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).
A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?
Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?
In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.
Meet the 4C team
We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Eindhoven and Copenhagen.
Managing Director (UK and MEA)
Gareth has 10 years experience in business development, sales and senior management. As the CEO looking after the UK & UAE regions for 4C, he is responsible for the operation and execution of 4C’s strategy in these territories. Gareth graduated with a BSc in International Management and Economics whilst studying in the United States and started his professional career in Boston Massachusetts with a number of successful tech startups. After moving back to the UK he founded CloudSocius which was acquired by 4C in 2016. He is a lover of Liverpool football club, family and friends.
Human Resources Director, UK
Bringing 19 years of HR experience with her, Keryth is passionate about transforming practices and cultures from the boardroom, straight to the heart of the organisation. She is most proud of the people strategies which she has built, strategies that align to business objectives and turn companies into employers of choice and magnets for talent.
Outside of life at 4C, Keryth is the resident school DJ and mum to two amazing, active boys (this also results in her drinking a lot of wine - she is South African after all).
Professional Services Director
Before being acquired by 4C Tom was one of the original ‘crew’ at CloudSocius. Starting out in the Managed Service team he learnt the power of the Salesforce platform. From here he went on to lead the Managed Service team in it’s evolution at CloudSocius and eventually moved up in to a position as the head of operations where responsibilities now spread across all of the delivery teams within the company. When not engrossed in the world of 4C & Salesforce Tom likes to immerse himself in the world of sport and is unfortunately an Everton FC fan.
Managed Service Director
David has worked in a a variety of roles, running a service desk and working for a variety of start ups before joining 4C and taking up the gauntlet of running the Managed Service team, delivering on long term engagements with our Salesforce customer. He loves to travel and when he’s not on a beach, you’ll find him at home, curled up with his wife and overweight, ginger cat.
I started my career developing a costing system for a large technology company. From here I landed in London on the graduate scheme at Deloitte, working on a variety of clients, ranging in size from small start ups to large listed multinationals. In June 2017 I was presented the great opportunity of taking the job as FD at 4C UK, moving out of the comfort of a Big Four company and into the fast paced environment of a growing tech consultancy.
Rob was one of the originals at CloudSocius before before aquired by 4C in December 2016. He now runs all Commercial & Sales activities for 4C UK. A brummie lad at heart who moved to London over 10 years ago and has never looked back. Working closely with Salesforce and our ISV Partners, Rob’s focus is on 4C’s continued growth as well as helping the company become the best to place work.
Chief Technology Officer
Used to warmer climates and regularly seeing the sun, Samuel comes from Spain where he initially started his Salesforce career. He now leads the development team and enjoys acting as one of the office DJs too. In his spare time he loves playing any of the many instruments he has at home.
Customer Success Director
Having spent 6 years in the dark world of recruitment Victoria decided to take the exciting plunge into the Salesforce world! Since then she has been focused on ensuring our Customers are as successful as they possibly can be by maximising the value they receive from their partnership with us. Although she has lived in London for the last 8 years her slight Northern accent still sometimes peaks through.
Senior Marketing Manager
Jessica leads Marketing for the UK at 4C. She joined in 2017, bringing experience from across the technology industry, including some time at Oracle. Day to day, she is responsible for the regional marketing strategies, brand messaging and demand generation plans.
Growing never stops at 4C. We create an environment that allows our people to have experiences and opportunities that enable them to evolve, on a professional level, and on a personal level. Think you’ve got what it takes?Join Our Team
The 4C values
Our values are at the heart of everything we do here at 4C, our people, our services, our ideas and our customer centric approach.