Digital Transformation
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Analytics and AI
Speak to experts who understand your niche
Insurance
Having a full and clear digital overview of all their data is essential for Insurance companies, who often have to analyse and interpret decades’ worth of information. Powerful data management solutions, therefore, offer a huge advantage when underwriting and pricing their policies accurately.
Banking
Customer loyalty is at the heart of a successful bank. Banking brands need to put out all the stops to prove that users can trust them with their money. Customer management and support technology can have an undeniable impact on this, making it easier than ever for banks to communicate with their customers.
Fintech
The Fintech industry relies on innovation, identifying the gaps in the industry and implementing the solutions that will work. Having a comprehensive and intuitive technical stack will support Fintech brands in this endeavour, by enabling them to spend less time gathering data and more time interpreting it.
Wealth Management
When providing tailored investment advisory solutions, your customers will want a clear and exhaustive picture of the opportunities and risks. The same expectations should also be made of your internal processes and management of data.
The digital opportunity for financial services with 4C…
4C provide financial businesses with the technological arsenal to enhance their processes - ranging from strategic digital consultation to full managed service implementation. Whether it’s helping you work out what CRM meets your specific requirements or identifying the ways that you can get more out of your current technical set-up, we’ll work out what’s going to have the biggest impact for you. Our team’s recommendations will be provided by experts with a wealth of understanding of the financial services industry.
Priorities in the Finance Industry
Customer Retention
In such a competitive and fast-moving industry, retaining customers is everything. A properly implemented CRM, for example, Salesforce Marketing Cloud, will help you to manage all of your customer data so it can be segmented and targeted based on their needs. This allows you to tailor your communications to newer vs. longer-term customers, or even get as granular as sending out specific messaging to those in the ‘risky’ bucket.
Reputation Management
When your company is being trusted with sensitive financial information, it is imperative that you can prove that you’re up to the task. Reviews, testimonials and digital ‘chatter’ about your brand can make or break your acquisition of new customers. This is something that can be most certainly supported by getting the right technology on board. Not only can CRMs help you set-up and run a more helpful customer service system to keep customers on-board, but they can be used to manage your digital portfolio of reviews so you can be more responsive when your customers need it most.
Trust With Data
Most financial service brands are privy to a range of customer details, such as contact details, employment status and most sensitively, the ins and outs of their income, outgoings and financial savings. Being able to collect, store and manage that data efficiently and securely is of the uppermost importance. Achieving this means housing all your data in one centralised location, as well as being able to segment and search, In our experience, Salesforce is often the most appropriate avenue for efficient data management and analysis, thanks to tailored solutions like Analytics Cloud.
Scalability
The wrong tech stack can be a vastly limiting factors for financial services brands looking to grow. Outdated technology may not have the capacity to keep up with your growth plans and it’s likely to make change slower to take hold. If this sounds familiar to you, digital transformation therefore could help you unlock opportunities to better analyse current performance, identify gaps or opportunities and forecast for growth. It would put you on the front-foot for knowing what’s working, what isn’t and the best way to move forward.
Recommended Reading…
How a CRM can help solve your audit headaches...
Business audits are a necessary but often complicated part of life for many companies, for example, those that operate within the financial services sphere. They provide an external double-check that your processes are efficient, comprehensive and being implemented as they should be. In this article, we outline the four main ways that CRM solutions can help your audits go more smoothly and seamlessly.
How Einstein brings more intelligence to marketing automation
All marketers know that you can not make the mistake of talking about your products and services to your prospects and customers at the wrong time. But how do you know what the right time is? That is just one of the insights that you can get out of Pardot Einstein. Find out how Einstein can give your marketing a touch of genius!
Transforming your operational workstreams? Don’t forget change management!
Transformation is high on everyone’s agenda these days, companies are busy preparing their organisation for the future. This entails digitising their products and services, streamlining internal processes, automating to the max and optimising their cost structure. Transforming without effective communication is prone to failure. Allow us to share some tips on how to ensure the transformation does work.
