Stronger customer relationship thanks to a Customer Feedback System
The Low Down
Partena Professional provides payroll services, calculating salaries as well as fiscal and social contributions. Their tagline says it all: “businesses are our business”. Partena Professional helps 65,000 businesses and 170,000 independents with their HR services by providing them guidance and support. Partena wants to make sure they satisfy all these customers. To receive feedback from all of them they needed some help from technology.
Partena wants to build a personal relationship with their customers by providing them with the opportunity to talk to each other and give feedback. With 65,000 businesses and 170,000 independants as customers it’s hard to keep track of all of them. A team of 11 full time employees were physically visiting customers as much as possible, but there was no global view on feedback. 4C was challenged to provide a Customer Feedback System:
- Providing real and structured measurements of customer satisfaction
- Collecting feedback regularly
- Easy for the customer to put in feedback
- Results available to all employees
Customer feedback system to collect feedback
4C provided a straightforward Net Promoter Score (NPS) system where customers easily can provide input. This yearly survey summarizes the satisfaction of Partena’s customers.
NPS results available in Sales Cloud
The input from the NPS survey immediately and automatically available in Partena Professional’s central CRM system: Sales Cloud. Any employee can check the results at any time. These insights help Partena Professional to continuously improve their current customer service and in turn continuously increase their customer’s experience. It also provides Partena Professional with a good identification of customers with a risk of churning.
Targeted loyalty visits
Thanks to the NPS survey Partena can now target which customers they need to visit personally. The results provide objective data to strengthen the intuition of the HR Consultant about the customer. The smart insights the NPS provides, will help to make the visit and the discussion more relevant.
“What do I love about 4C? It’s a simple organisation. Pragmatic people with very good competences.”
Michel Halet, Deputy CEO, Partena Professional
data to measure customer satisfaction
point of information