innocent drinks

innocent drinks

Discover how Innocent Drinks keep their Salesforce healthy

The Low Down


Salesforce Products




innocent Drinks is a company that makes smoothies and juices. The company sells more than two million smoothies per week and is one of the most widely recognised consumer brands in the U.K. Customers range from newsagents, boutique coffee shops to the worlds largest multi-national retailers.


The Challenge

innocent approached us looking to replace their dated Excel sheets system. innocent wanted to make the move away from Excel to an automated solution built on the SFDC platform. The new solution needed to be fully mobile, allowing their Field Sales team to easily view how innocent’s products were performing in store, by analysing product placement, range and selection.

The Solutions

Shop view solution

Using Sales Cloud, we build a custom button and report that allowed innocent to automate the monitoring of stock patterns, helping sales reps to conduct ‘white space’ analysis within the app and spot opportunities within the current account base.

Customer revenue calculator

Built on the Salesforce platform, we developed a product calculator for innocent that let them forecast the value of stock sold to customers over a 12 month period, which could be altered for future price changes and product strategy changes.

Would I use Wipro again? Yes I would. From the first phone call to now Wipro have proven to be a reliable, flexible, solutions based company with great people. This relationship has allowed us to really use Salesforce in a way that works for us.

Gareth Herbert, Field Sales Manager, innocent Drinks

The Results


Sales staff as a result of innocent's new field sales technology


Reduction in time spent analysing customer stock


Sales revenue forecasting using their new calculator

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