Predict and recommend

Increase your revenue coming from existing customers by identifying smart sales opportunities and tailoring your marketing efforts towards them

We predict future customer behaviour; e.g. which customers are more likely to churn, when is a customer open to consider your products/services, which ones are more ready for cross- or up-sell. We nurture you with next-best-action and next best offers to activate your clients through the right channel at the right moment. Redirecting your marketing resources to the best targets will help you maximise your ROMI and minimise the effort, which on his turn can be invested in additional growth matters.

Within 4C, we are experienced in

  • Customer Lifetime Value
  • Churn Prediction
  • Next Best Offer
  • Next Best Action