We are 4C Belgium
Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world.
4C is EMEA’s largest independent Salesforce Platinum partner and one of the leading customer-centric consultancies in EMEA.
We have been building customer companies since 1997. In that time, we’ve successfully delivered over 1500 projects, worked with more than 500 customers and grown to more than 280 people, holding over 680 Salesforce certifications, making us one of EMEA’s most certified Salesforce partners.
Our headquarters are in Mechelen, Belgium, but we also have local offices in London, Paris, Dubai and Copenhagen, assisting local customers with local resource, in a local language and a local culture. Inside each 4C office, you’ll find a team of Salesforce experts and digital gurus, with one common goal of building customer companies through our management consulting (Design) services and and A.I (Learn) services.Who Are 4C ▶
The Story of the 4C’s
The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).
A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?
Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?
In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.
Meet the 4C team
We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Amsterdam, Eindhoven and Copenhagen.
Managing Director (Benelux)
Pascal is the CEO of 4C in Belgium, where he leverages his passion for customer management and technologies as well as his masters degree in Computer Science and significant experience in the Insurance and B2B Services industries. He is married, has 2 children, and in his free time he likes running and travelling.
Kris Larivière is CCO, managing the commercial team in Belgium. He has 20 years of experience in Customer Relationship Management, and holds a Masters of Business Administration and a postgraduate in Business Information Systems. Outside business hours, Kris loves the quality time with friends, family and 3 teenage kids, and playing his trombone.
Team Lead, Precision Marketing
With a Masters of Computer Science and Marketing Analysis in his pocket, Tony gained experience in customer analytics, customer interaction, and result measurement. As a team lead he helps companies to get more from their marketing efforts thanks to Marketing Automation solutions. Tony is a proud father of twins that take most of his spare time and love.
Team Lead, Extreme Insights
Evelien obtained a Masters of Commercial Engineering and has experience in the financial, FMCG and automotive industries. As a Team Lead, she supports a team of data scientists who help companies to make smarter decisions by using their data. Outside of work, she gets her energy from running, travelling and cooking with friends and family.
Business Unit Manager, Collaborative Service
For the last 10 years Sofie has built up extensive knowledge on project management thanks to a focus on business analysis, change management & operational improvement. She currently leads the Collaborative Service Business Unit where they focus on increasing Service Excellence at companies by putting their experience in service business processes & Salesforce in practice.
Team Lead Platform Everywhere
After graduating as a engineer in ICT, Jan started designing and developing in multiple languages and business domains. He gained a lot of experience in integration and from there evolved to an architect and team lead. In his free time Jan loves to spend time with his family, tries to beat his friends in tennis and likes to read a book.
Isabelle van Moeffaert
Team Lead, Collaborative Service
During the first 15 years of her career, Isabelle focused on implementing and managing outsourced contact centers. With this extensive expertise in service, people and change management, Isabelle joined 4C in 2011. As Team Lead, Isabelle supports a team of consultants who help companies to optimise their service business processes and Salesforce implementations.
Bert Van De Velde
Group HR Director
Bert has devoted over 9 years of his professional life managing the HR function of 4C and is very proud of the contribution made to the growth of the company. Since 2017, he has operated on a group level and defines and implements the people agenda with a team of HR enthusiasts. The aim of his team is to become the employer of choice in the CRM, Salesforce and Data Science markets in Europe. Hiring the right people, witnessing their progression and fulfilling their potential is what makes Bert proud and motivated to go to work every day. Bert has 3 great little boys with his girlfriend, goes to as many music concerts & festivals as he can, and loves to read, cycle & run.
Talent & People Operations Manager
Nathalie joined the HR Team with a background in Recruitment and Selection. As Talent and People Operations Manager she is responsible for expanding our teams of experts with new talent, as well as creating and maintaining an inspiring and innovating working environment. In her spare time Nathalie enjoys travelling and enjoying nice food and drinks!
Business Unit Manager, Agile Sales
For more than 15 years Sara has been helping organisations to become customer companies. From consultant to commercial director, she knows that her passion for outside-in thinking and strategies is game-changing. In that context she worked on her first Sales Cloud implementation in 2006. Today as a Business Unit Manager for the Agiles Sales team, her mission is to guide our consultants and clients in exploring the potential of putting the customer first in developing sales strategies and to translate these onto the Salesforce.com platform, delivering projects that transform the way our clients do business. Besides work Sara is a engaged in topics such as diversity at work, female leadership, mentoring of young professionals and gender-free child education.
Team Lead, Agile Sales
I started my career as a Customer Service Representative at Mobistar, where for 9 years I learned the ins and outs of Sales & Marketing. I was recruited as a Project Manager for an international Waste Management company called Van Gansewinkel, where I was introduced to the world of Salesforce. For six years now I have been working on the Salesforce.com platform, training and coaching end-users and in October 2013 I joined Corporate ICT to become a Salesforce Administrator and got Certified in April 2014. I am now a multi-certified Senior Salesforce Consultant and MVP, accredited by Salesforce in 2018. I love this CRM so much, that I spend time in the evenings and on the weekend to learn more about the platform and its possibilities.
We are always growing at 4C Belgium. We make sure that our environment allows our people to have experiences and opportunities that enable them to evolve, on a professional and on a personal level. Think you’ve got what it takes?Join Our Team
The 4C values
Our values are at the heart of everything we do here at 4C, our people, our services, our ideas and our customer centric approach.