We are 4C Belgium

We help companies transform from product focused to customer obsessed by bringing their customer experiences to life on Salesforce and helping them make smarter business decisions through data science

Our company

4C is EMEA’s largest independent Salesforce Platinum partner and one of the leading customer-centric consultancies in Belgium. In an increasingly complex world we optimise customer experience by building companies through Salesforce consulting, customer data management and big data analytics - that’s our mission.

We have been building customer companies since 1997. 21 years later, we’ve successfully delivered over 1500 CRM projects, grown to more than 735 development specialists and big data analysts, become experienced in AI project delivery - including Salesforce Einstein - and have a Customer satisfaction score of 9.46.

Our headquarters are in Mechelen, Belgium, but we also have major offices in London, Paris, Dubai and Brussels. Inside each 4C office you’ll find a team of Salesforce CRM Solutions experts and digital gurus, with one common goal of transforming customer-focused companies through our business consulting (Design) and data management (Learn) services.

Who Are 4C ▶

We are a leading Platinum Salesforce Partner with expertise in every cloud and experience combining the leading cloud apps within the Salesforce.com ecosystem

Our local management team

Here at 4C Belgium, we’re based in Mechelen and consist of a team of more than 60 Salesforce gurus, 10 data experts and 3 management consultants. We enjoy tackling complex customer problems, travelling, data, talking about the latest Salesforce releases and reading, the list goes on and on.

Gareth Stephens LinkedIn Profile

Gareth Stephens

Managing Director (UK and MEA)

Gareth has 10 years experience in business development, sales and senior management. As the CEO looking after the UK & UAE regions for 4C, he is responsible for the operation and execution of 4C’s strategy in these territories. Gareth graduated with a BSc in International Management and Economics whilst studying in the United States and started his professional career in Boston Massachusetts with a number of successful tech startups. After moving back to the UK he founded CloudSocius which was aquired by 4C in 2016. He is a lover of Liverpool football club, family and friends.

Rob Darbyshire LinkedIn Profile

Rob Darbyshire

Commercial Director

Rob was one of the originals at CloudSocius before before aquired by 4C in December 2016. He now runs all Commercial & Sales activities for 4C UK. A brummie lad at heart who moved to London over 10 years ago and has never looked back. Working closely with Salesforce and our ISV Partners, Rob’s focus is on 4C’s continued growth as well as helping the company become the best to place work.

Josh Bradley LinkedIn Profile

Josh Bradley

Group CMO

Josh has 10 years experience growing and leading high-performing marketing teams for businesses in both B2B and B2C sectors. He has strategic and executional experience across all areas of the marketing mix, with a specific focus on digital marketing, brand messaging, events, lead generation and content. Day to day, he is responsible for the group marketing strategy, branding messaging and demand generation plans for each country. Originally from Holywood (not the sunny one), Josh is based in our London office. Outside of life at 4C and Salesforce, he is a sports fanatic, music lover and is currently on a mission to visit all the new 7 Wonders of the World.

David Martins LinkedIn Profile

David Martins

Managed Service Director

Originally from Portugal, David was ranked in the ATP as a teenager and enjoyed a career as a tennis coach. He joined CloudSocius in 2014 as a Salesforce Consultant and progressed to head up the Managed Service team in 2016. He is well known around the office for his love of checked shirts and S.L. Benfica.

Claire Breading LinkedIn Profile

Claire Breading

Head of Talent and HR

Originally from Devon, Claire moved to the ‘big smoke’ after completing her degree at Bath University. She joined the company 2 years ago (whilst still CloudSocius). Her favourite part about working at 4C, is hiring junior members of the team and seeing them rise up and have a big impact on our customers projects.

Sam Arroyo LinkedIn Profile

Sam Arroyo

Chief Technology Officer

Used to warmer climates and regularly seeing the sun, Samuel comes from Spain where he initially started his Salesforce career. He now leads the development team and enjoys acting as one of the office DJs too. In his spare time he loves playing any of the many instruments he has at home.

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Andrew Humpherson

Finance Director

I started my career developing a costing system for a large technology company. From here I landed in London on the graduate scheme at Deloitte, working on a variety of clients, ranging in size from small start ups to large listed multinationals. In June 2017 I was presented the great opportunity of taking the job as FD at 4C UK, moving out of the comfort of a Big Four company and into the fast paced environment of a growing tech consultancy.

Alan Morgan LinkedIn Profile

Alan Morgan

Head of Design
Jessica Stern LinkedIn Profile

Jessica Stern

Marketing Manager
Adam Dessurne LinkedIn Profile

Adam Dessurne

Head of SpringCM

Adam heads up the SpringCM team at 4CUK, and brings more than 5 years experience working across the Salesforce eco-system. Adam has been part of the group here in the UK since the old CloudSocius days and has worked across the whole business, now specialising in Contract Lifecycle Management, leading a team of more than 5 people.

Pascal Borremans LinkedIn Profile

Pascal Borremans

Managing Director (Benelux)

Pascal is the CEO of 4C in Belgium, where he leverages his passion for customer management and technologies as well as his masters degree in Computer Science and significant experience in the Insurance and B2B Services industries. He is married, has 2 children, and in his free time he likes running and travelling.

Kris Laviere LinkedIn Profile

Kris Laviere


Kris Larivière is CCO, managing the commercial team in Belgium. He has 20 years of experience in Customer Relationship Management, and holds a Masters of Business Administration and a postgraduate in Business Information Systems. Outside business hours, Kris loves the quality time with friends, family and 3 teenage kids, and playing his trombone.

Tony Spelkens LinkedIn Profile

Tony Spelkens

Team Lead, Precision Marketing

With a Masters of Computer Science and Marketing Analysis in his pocket, Tony gained experience in customer analytics, customer interaction, and result measurement. As a team lead he helps companies to get more from their marketing efforts thanks to Marketing Automation solutions. Tony is a proud father of twins that take most of his spare time and love.

Evelien Verbaenen LinkedIn Profile

Evelien Verbaenen

Team Lead, Extreme Insights

Evelien obtained a Masters of Commercial Engineering and has experience in the financial, FMCG and automotive industries. As a Team Lead, she supports a team of data scientists who help companies to make smarter decisions by using their data. Outside of work, she gets her energy from running, travelling and cooking with friends and family.

Jan Aerts LinkedIn Profile

Jan Aerts

Team Lead Platform Everywhere

After graduating as a engineer in ICT, Jan started designing and developing in multiple languages and business domains. He gained a lot of experience in integration and from there evolved to an architect and team lead. In his free time Jan loves to spend time with his family, tries to beat his friends in tennis and likes to read a book.

Sofie T Kindt LinkedIn Profile

Sofie T Kindt

Business Unit Manager, Platform Everywhere

With a Masters of Physics, Sofie started as a developer and data warehouse consultant, where she soon changed to statistical programming, online reporting and learning different programming languages. As a Business Unit Manager she leads the Salesforce and Heroku developers. Sofie is a football and cello supporter for her 3 kids and loves to travel, run and play the piano.

Sofie Vanwelsenaers LinkedIn Profile

Sofie Vanwelsenaers

Business Unit Manager, Collaborative Service

For the last 10 years Sofie has built up extensive knowledge on project management thanks to a focus on business analysis, change management & operational improvement. She currently leads the Collaborative Service Business Unit where they focus on increasing Service Excellence at companies by putting their experience in service business processes & Salesforce in practice.

Nathalie Dierckx LinkedIn Profile

Nathalie Dierckx

Talent & People Operations Manager

Nathalie joined the HR Team with a background in Recruitment and Selection. As Talent and People Operations Manager she is responsible for expanding our teams of experts with new talent, as well as creating and maintaining an inspiring and innovating working environment. In her spare time Nathalie enjoys travelling and enjoying nice food and drinks!

Jake Callaway LinkedIn Profile

Jake Callaway

Managing Director MEA

Post Graduating with a BSc in Business Economics from the University of Portsmouth, Jake began his career working as a Salesforce Analyst for Manchester United. This experience provided Jake with both the enthusiasm for Salesforce and also the determination to help other companies realise their potential with Salesforce. Thus, Jake joined CloudSocius in 2014 and has not looked back since. In 2016, he moved to Dubai to be involved with the setup of CloudSocius DMCC and is now responsible for delivering the growth targets of the 4C controlled entity. Outside of work, you will probably see Jake at one of Dubai’s numerous Golf Courses - these were a big factor in his decision to move to the UAE.

Sam Wolfenden LinkedIn Profile

Sam Wolfenden

Head of Commercial MENA

Sam, an economics graduate, has been in commercial roles for 8 years. These positions have come in a variety of industries, speaking to either B2B or B2C client bases. In 2013, Sam joined Oracle where he spent 2 years in Ireland before moving to Dubai in 2015. With this move, he was part of a an initiative to grow their consulting business in the Middle East. In 2016, Sam helped the set up of 4C in the Middle East after spotting a gap in the market that needed a fresh perspective when it came to delivering projects. The rest is history, as it were. Outside of work, Sam takes downtime very seriously, often on a beach with his phone off.

Prachi Sinha LinkedIn Profile

Prachi Sinha

Development Lead

With 7 years of prior experience working at Infosys, TCS, Informatica and Cloud Lending Solutions, Prachi, an Electronics Engineer is currently working at 4C Dubai as Development Lead. She has good knowledge on Salesforce Development, Skuid and Warehouse Management System. She finds interest in poetry, loves to play violin and watch Netflix.

Adel Eldebri LinkedIn Profile

Adel Eldebri

Salesforce Consultant
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Divya Chary

Lead Consultant

Divya started her career as a Business Technology Analyst with one of the Big Four Consulting firms. Having joined 4C in December, 2016, she is one of the first employees for the Dubai office. With about 5 years of Salesforce experience, she loves solving business challenges and coming up with solutions using the Force.com platform. In her free time, she loves listening to Bollywood music and singing.

Ann Abilon LinkedIn Profile

Ann Abilon

Project Manager

Ann has at least 5 years of experience in Project Management and has been involved in numerous responsive, web & native (Android & iOS) projects in different industries before joining 4C Dubai as a Salesforce Project Manager. The professional experience built in the past has helped Ann to easily adapt in the Salesforce world. Ann is consistently enjoying the thrill of learning more on Salesforce implementation and best practices to provide the consultancy needed to the clients. Life outside of 4C, you can catch her checking travel destinations and deals, finding hidden gems around UAE and eating on the side :P

Samer Fahim LinkedIn Profile

Samer Fahim

Senior Project Manager

Samer has a 10+ years of experience in the business solution implementation explicitly CRM, joined 4C at Sept 2017 as a Project Manager, Samer had a different areas of expertise as a Pre-sales in Microsoft Dynamics looking after Africa,Salesforce Sr. Functional Consultant at (PwC), Account Lead at Cegedim.Samer execute Programs from start to finish, managing complex milestones in challenging timelines delivering a high quality product.

Emmanuel Boucher LinkedIn Profile

Emmanuel Boucher

CEO (France)
Camille Gurcan LinkedIn Profile

Camille Gurcan

Chief Operating Officer
Gil Gourévitch LinkedIn Profile

Gil Gourévitch

Emilie Marteau LinkedIn Profile

Emilie Marteau

Responsable du développement commercial
Jean Francois Finot

Jean Francois Finot

Consultant Manager
Julien Amoureaux LinkedIn Profile

Julien Amoureaux

Sales Executive
Claire Schroeder LinkedIn Profile

Claire Schroeder

Responsable Ressources Humaines
Isabelle van Moeffaert LinkedIn Profile

Isabelle van Moeffaert

Team Lead, Collaborative Service

During the first 15 years of her career, Isabelle focused on implementing and managing outsourced contact centers. With this extensive expertise in service, people and change management, Isabelle joined 4C in 2011. As Team Lead, Isabelle supports a team of consultants who help companies to optimise their service business processes and Salesforce implementations.

Tom Boyce LinkedIn Profile

Tom Boyce

Professional Services Director

Before being acquired by 4C Tom was one of the original ‘crew’ at CloudSocius. Starting out in the Managed Service team he learnt the power of the Salesforce platform. From here he went on to lead the Managed Service team in it’s evolution at CloudSocius and eventually moved up in to a position as the head of operations where responsibilities now spread across all of the delivery teams within the company. When not engrossed in the world of 4C & Salesforce Tom likes to immerse himself in the world of sport and is unfortunately an Everton FC fan.

Matt Clachar LinkedIn Profile

Matt Clachar

SMB Practice Director UK

Matt spent his early career at Pearson a global education company managing back office operations for various qualifications including BTEC and A Levels, making sure we all got our results on results day, but don’t hold that against him. As a project manager he then moved into the World of Financial Services at Allianz for a couple of years before landing into the World of Salesforce. Matt loves helping companies define their strategies, operating models and change management (he also loves old school Kung Fu movies).

Anders Harbo LinkedIn Profile

Anders Harbo

Managing Director (Nordics)

Anders has a strong passion for inspiring clients digital journey, executing business and digital transformation. For over a decade his focus has been on creating extreme high-performance teams. making heroes out of customers, and creating customer companies on the Salesforce platform. Diving deep into Commercial Excellence with clients, his real passion is executing change management, with the approach of the Henry Ford quote: “One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t do” Sometimes he can be found sailing or even dancing the Argentine tango, though seldom at the same time.

Jens Kok Petersen LinkedIn Profile

Jens Kok Petersen

Commercial Director

Jens has been engaged in the intermezzo between IT and business for nearly two decades. While having a computer science background, he has gradually left the complex algorithms and over time transitioned more towards the business side. Driven by an entrepreneurial mindset, Jens is on an ongoing mission to help bridge the gap between technology and business, leveraging technology to empower people and organisations. Jens is responsible for expanding our market in Denmark and the southern parts of Scandinavia in close collaboration with the rest of the commercial team. On a personal level, Jens is a strong networker with a natural interest in people and a constant curiousity for unexplored business opportunities. He strongly believe that hard work should also be fun and can occasionally be found on the tennis court.

Joao Pereira LinkedIn Profile

Joao Pereira

Delivery Director
Mathias Schultz Olsen LinkedIn Profile

Mathias Schultz Olsen

Commercial Consultant
Sarah Dyson LinkedIn Profile

Sarah Dyson

Delivery Consultant

Sarah is a self-confessed Salesforce enthusiast! Working in the industry for almost 5 years, she joined 4C Dubai as a Certified Consultant. Prior to moving to Dubai, Sarah worked for one of Salesforce’s largest customers based in the UK where she assisted in the development and growth of the platform. An avid traveller, you can find Sarah planning her next adventure in her spare time.

Chris Lynch LinkedIn Profile

Chris Lynch

Commercial Manager

Chris joined 4C Dubai, having spent the previous 3 years with Salesforce in the UK. At Salesforce, Chris consulted leading companies on how to leverage Salesforce to drive and align with key business objectives. At 4C Chris is responsible for consulting accounts across the GCC on digital transformation projects that deliver significant ROI. Outside work Chris supports the best rugby team in the world “Ireland” and the worst football team, also “Ireland”.

Jennifer Loreno LinkedIn Profile

Jennifer Loreno

Office Manager
Gwendoline Cuppens LinkedIn Profile

Gwendoline Cuppens

Marketing Manager Benelux

Gwendoline joined 4C right after she obtained her Masters of Business Economics and postgraduate in Marketing Management. As a Marketing Manager she responsible for all events, campaigns, and communications that affect 4C’s Benelux customers. In her spare time Gwendoline is an event organizer in Scouting and she loves to dance.

Enen Fernandez LinkedIn Profile

Enen Fernandez

Delivery Consultant

Enen is a Salesforce Certified Consultant who fell in love with Salesforce more than three years ago when he was given a chance to be a Salesforce bootcamper on his first company. Fast forward to today, Enen is a Salesforce developer turned consultant who still tries to catch up with the ever growing Salesforce releases but most importantly, still in love with the same technology that brought him to 4C in Dubai. Outside of work, Enen is a big fan of video games and is usually on the lookout for new and immersive games on his computer, smartphone or Nintendo Switch.

Adeel Ahmad LinkedIn Profile

Adeel Ahmad

Salesforce Developer
Zaher Doukmaji LinkedIn Profile

Zaher Doukmaji

New Business Consultant

Zaher joined 4C at the beginning of 2018 as Business Development Representative as a graduate with a BBA in Entrepreneurial Management. Zaher is very enthusiastic and eager to learn more about the digital world and to promote it on a daily basis. Zaher is a core pipeline generator to the commercial team helping them find new business. Previously Zaher held various roles in his Family business. You can find Zaher on Google Maps scouting for new fishing locations in the UAE.

Zohrab Istalifie LinkedIn Profile

Zohrab Istalifie

Lead Consultant

Zohrab joined 4C Dubai in November 2018, has an entreprenaural background and worked for the big four consultancies before. He started his first venture focusing on a Cloud Solution (SaaS) with functionalities such as online- booking and payment, analytics and capacity management for the sports industry in 2013. In his past consulting roles he has consulted multinational coperations as the World Economic Forum, Nokia, ALDI and more. His technical expertise lies in Business Model Innovation / Optimization, Business Process Re-Engineering, Business Analysis, Business Intelligence (incl. predictive analytics) on the Force.com Platform. He holds a bachelor degree in Business Information Systems at Frankfurt School of Finance and Management, a Master Degree in business psychology and has worked in Germany, USA, India and Japan prior joining 4C Dubai. Outside work, Zohrab is a big soccer fan and loves to meet and connect with new people and enjoy the world famous German beer!

We are always growing at 4C Belgium. We make sure that our environment allows our people to have experiences and opportunities that enable them to evolve, on a professional and on a personal level. Think you’ve got what it takes?

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The 4C values

Our values are at the heart of everything we do here at 4C, our people, our services, our ideas and our customer centric approach.



Can Do

Can Do





A local company with a global reach

We have offices in London, Paris, Lille, Brussels, Mechelen, Warsaw, Dubai and Casablanca that help provide our customers with worldwide Salesforce and CRM support.

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