We are 4C Belgium

Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world.

Our company

4C is EMEA’s largest independent Salesforce Platinum partner and one of the leading customer-centric consultancies in EMEA.

We have been building customer companies since 1997. In that time, we’ve successfully delivered over 1500 projects, worked with more than 500 customers and grown to more than 280 people, holding over 680 Salesforce certifications, making us one of EMEA’s most certified Salesforce partners.

Our headquarters are in Mechelen, Belgium, but we also have local offices in London, Paris, Dubai and Copenhagen, assisting local customers with local resource, in a local language and a local culture. Inside each 4C office, you’ll find a team of Salesforce experts and digital gurus, with one common goal of building customer companies through our management consulting (Design) services and and A.I (Learn) services.

Who Are 4C ▶

The Story of the 4C’s

The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).

Customer Value

A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?


Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?


In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.


While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.

4C are a leading Platinum Salesforce Partner company with expertise in every cloud

We are a leading Platinum Salesforce Partner with expertise in every cloud and experience combining the leading cloud apps within the Salesforce.com ecosystem

Meet the 4C team

We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Amsterdam, Eindhoven and Copenhagen.

Meet the 4C team (experts in the Salesforce field) - Pascal Borremans, CPO LinkedIn Profile

Pascal Borremans


Pascal is the CPO for 4C, where he leverages his passion for customer management and technologies as well as his masters degree in Computer Science and significant experience in the Insurance and B2B Services industries. He is married, has 2 children, and in his free time he likes running and travelling.

Meet the 4C team (experts in the Salesforce field) - Kris Lariviere, CCO LinkedIn Profile

Kris Lariviere


Kris Larivière is CCO, managing the commercial team in Belgium. He has 20 years of experience in Customer Relationship Management, and holds a Masters of Business Administration and a postgraduate in Business Information Systems. Outside business hours, Kris loves the quality time with friends, family and 3 teenage kids, and playing his trombone.

Meet the 4C team (experts in the Salesforce field) - Evelien Verbaenen, Team Lead, Extreme Insights LinkedIn Profile

Evelien Verbaenen

Team Lead, Extreme Insights

Evelien obtained a Masters of Commercial Engineering and has experience in the financial, FMCG and automotive industries. As a Team Lead, she supports a team of data scientists who help companies to make smarter decisions by using their data. Outside of work, she gets her energy from running, travelling and cooking with friends and family.

Meet the 4C team (experts in the Salesforce field) - Sofie Vanwelsenaers, Business Unit Manager, Collaborative Service LinkedIn Profile

Sofie Vanwelsenaers

Business Unit Manager, Collaborative Service

For the last 10 years Sofie has built up extensive knowledge on project management thanks to a focus on business analysis, change management & operational improvement. She currently leads the Collaborative Service Business Unit where they focus on increasing Service Excellence at companies by putting their experience in service business processes & Salesforce in practice.

Meet the 4C team (experts in the Salesforce field) - Jan Aerts, Team Lead Platform Everywhere LinkedIn Profile

Jan Aerts

Team Lead Platform Everywhere

After graduating as a engineer in ICT, Jan started designing and developing in multiple languages and business domains. He gained a lot of experience in integration and from there evolved to an architect and team lead. In his free time Jan loves to spend time with his family, tries to beat his friends in tennis and likes to read a book.

Meet the 4C team (experts in the Salesforce field) - Isabelle van Moeffaert, Team Lead, Collaborative Service LinkedIn Profile

Isabelle van Moeffaert

Team Lead, Collaborative Service

During the first 15 years of her career, Isabelle focused on implementing and managing outsourced contact centers. With this extensive expertise in service, people and change management, Isabelle joined 4C in 2011. As Team Lead, Isabelle supports a team of consultants who help companies to optimise their service business processes and Salesforce implementations.

Meet the 4C team (experts in the Salesforce field) - Bert Van De Velde, Group HR Director LinkedIn Profile

Bert Van De Velde

Group HR Director

Bert has devoted over 10 years of his professional life managing the HR function of 4C and is very proud of the contribution made to the growth of the company. Since 2017, he has operated on a group level and defines and implements the people agenda with a team of HR enthusiasts. The aim of his team is to become the employer of choice in the CRM, Salesforce and Data Science markets in Europe. Hiring the right people, witnessing their progression and fulfilling their potential is what makes Bert proud and motivated to go to work every day. Bert has 3 great little boys with his girlfriend, goes to as many music concerts & festivals as he can, and loves to read, cycle & run.

Meet the 4C team (experts in the Salesforce field) - Charlot Bogaert, HR Business Partner Benelux LinkedIn Profile

Charlot Bogaert

HR Business Partner Benelux

Charlot, the ever-smiling HR Business Partner, proved to be an such an added value for 4C. She lives in Antwerp and takes great pride and responsability in her work. An advisor and problem solver for all our people related questions and challenges.

Meet the 4C team (experts in the Salesforce field) - Sara Mathijs, Country Managing Director Benelux LinkedIn Profile

Sara Mathijs

Country Managing Director Benelux

For more than 15 years Sara has been helping organisations to become customer companies. From consultant to commercial director, she knows that her passion for outside-in thinking and strategies is game-changing. In that context she worked on her first Sales Cloud implementation in 2006. Today as a Business Unit Manager for the Agiles Sales team, her mission is to guide our consultants and clients in exploring the potential of putting the customer first in developing sales strategies and to translate these onto the Salesforce.com platform, delivering projects that transform the way our clients do business. Besides work Sara is a engaged in topics such as diversity at work, female leadership, mentoring of young professionals and gender-free child education.

Meet the 4C team (experts in the Salesforce field) - Jan Vandevelde, Team Lead, Agile Sales LinkedIn Profile

Jan Vandevelde

Team Lead, Agile Sales

I started my career as a Customer Service Representative at Mobistar, where for 9 years I learned the ins and outs of Sales & Marketing. I was recruited as a Project Manager for an international Waste Management company called Van Gansewinkel, where I was introduced to the world of Salesforce. For six years now I have been working on the Salesforce.com platform, training and coaching end-users and in October 2013 I joined Corporate ICT to become a Salesforce Administrator and got Certified in April 2014. I am now a multi-certified Senior Salesforce Consultant and MVP, accredited by Salesforce in 2018. I love this CRM so much, that I spend time in the evenings and on the weekend to learn more about the platform and its possibilities.

Meet the 4C team (experts in the Salesforce field) - Gareth Stephens, Managing Director (UK and MEA) LinkedIn Profile

Gareth Stephens

Managing Director (UK and MEA)
Meet the 4C team (experts in the Salesforce field) - Keryth Mansfield, Human Resources Director, UK LinkedIn Profile

Keryth Mansfield

Human Resources Director, UK
Meet the 4C team (experts in the Salesforce field) - Tom Boyce, Professional Services Director LinkedIn Profile

Tom Boyce

Professional Services Director
Meet the 4C team (experts in the Salesforce field) - David Shrimpton, Managed Service Director LinkedIn Profile

David Shrimpton

Managed Service Director
Meet the 4C team (experts in the Salesforce field) - Andrew Humpherson, Finance Director LinkedIn Profile

Andrew Humpherson

Finance Director
Meet the 4C team (experts in the Salesforce field) - Rob Darbyshire, Commercial Director LinkedIn Profile

Rob Darbyshire

Commercial Director
Meet the 4C team (experts in the Salesforce field) - Sam Arroyo, Chief Technology Officer LinkedIn Profile

Sam Arroyo

Chief Technology Officer
Meet the 4C team (experts in the Salesforce field) - Victoria Corner, Customer Success Director LinkedIn Profile

Victoria Corner

Customer Success Director
Meet the 4C team (experts in the Salesforce field) - Jessica Stern, Senior Marketing Manager LinkedIn Profile

Jessica Stern

Senior Marketing Manager
Meet the 4C team (experts in the Salesforce field) - Jake Callaway, Regional Head – Middle East LinkedIn Profile

Jake Callaway

Regional Head – Middle East
Meet the 4C team (experts in the Salesforce field) - Sam Wolfenden, Head of Commercial – MENA LinkedIn Profile

Sam Wolfenden

Head of Commercial – MENA
Meet the 4C team (experts in the Salesforce field) - Emmanuel Boucher, CEO (France) LinkedIn Profile

Emmanuel Boucher

CEO (France)
Meet the 4C team (experts in the Salesforce field) - Camille Gurcan, COO LinkedIn Profile

Camille Gurcan

Meet the 4C team (experts in the Salesforce field) - Jean Francois Finot, Business Unit Manager LinkedIn Profile

Jean Francois Finot

Business Unit Manager
Meet the 4C team (experts in the Salesforce field) - Claire Schroeder, HR Manager LinkedIn Profile

Claire Schroeder

HR Manager
Meet the 4C team (experts in the Salesforce field) - Gil Gourévitch, CTO LinkedIn Profile

Gil Gourévitch

Meet the 4C team (experts in the Salesforce field) - Anders Harbo, Managing Director (Nordics) LinkedIn Profile

Anders Harbo

Managing Director (Nordics)
Meet the 4C team (experts in the Salesforce field) - Jens Kok Petersen, Commercial Director LinkedIn Profile

Jens Kok Petersen

Commercial Director
Meet the 4C team (experts in the Salesforce field) - Joao Pereira, Delivery Director LinkedIn Profile

Joao Pereira

Delivery Director
Meet the 4C team (experts in the Salesforce field) - Mathias Schultz Olsen, Commercial Consultant LinkedIn Profile

Mathias Schultz Olsen

Commercial Consultant
Meet the 4C team (experts in the Salesforce field) - Matt Clachar, Operations Director – MENA LinkedIn Profile

Matt Clachar

Operations Director – MENA
Meet the 4C team (experts in the Salesforce field) - Ali Saeed, Marketing Cloud Practice Lead LinkedIn Profile

Ali Saeed

Marketing Cloud Practice Lead

We are always growing at 4C Belgium. We make sure that our environment allows our people to have experiences and opportunities that enable them to evolve, on a professional and on a personal level. Think you’ve got what it takes?

Join Our Team

The 4C values

Our values are at the heart of everything we do here at 4C, our people, our services, our ideas and our customer centric approach.


Can Do



Corporate Philanthropy: We Pledge 1% to support non-profits (backed by Salesforce)

Here at 4C we have committed to pledge 1%. We admire organisations who are dedicated to changing the world and we want to change the world with them. Alongside Salesforce and many of our partners, we have pledged to contribute 1% of our time and product to social businesses.

A local company with a global reach

We have offices in London, Manchester, Paris, Lille, Lyon, Brussels, Mechelen, Ghent, Dubai, Copenhagen and Eindhoven that help provide our customers with worldwide support.

Ready to become a customer company?