We are Wipro Belgium
Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world.
Wipro is EMEA’s largest independent Salesforce Platinum partner and one of the leading customer-centric consultancies in EMEA.
We have been building customer companies since 1997. In that time, we’ve successfully delivered over 1500 projects, worked with more than 500 customers and grown to more than 280 people, holding over 680 Salesforce certifications, making us one of EMEA’s most certified Salesforce partners.
Our headquarters are in Mechelen, Belgium, but we also have local offices in London, Paris, Dubai and Copenhagen, assisting local customers with local resource, in a local language and a local culture. Inside each Wipro office, you’ll find a team of Salesforce experts and digital gurus, with one common goal of building customer companies through our management consulting (Design) services and and A.I (Learn) services.Who Are Wipro ▶
The Story of the Wipro’s
The origin of the Wipro dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the Wipro (being very bi-directional, from and to a customer and a supplier).
A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?
Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?
In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.
We are always growing at Wipro Belgium. We make sure that our environment allows our people to have experiences and opportunities that enable them to evolve, on a professional and on a personal level. Think you’ve got what it takes?Join Our Team
The Wipro values
Our values are at the heart of everything we do here at Wipro, our people, our services, our ideas and our customer centric approach.