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Past Events & Webinars

How MuleSoft can unlock the power of API's for Banks and Insurers

How MuleSoft can unlock the power of API's for Banks and Insurers

Webinar

To cater to changing customer demands and consumer behavior, traditional banks need to team up with FinTech players to broaden their portfolio and deliver a better customer experience. Legacy technology is often a blocking factor in building digital ecosystems, but this need not be the case. By building an open API system on top of the existing architecture, banks can easily connect to external services.

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Salesforce Live Benelux : Tear down the walls, multi-cloud offers Monizze a 360 view of their customers

Salesforce Live Benelux : Tear down the walls, multi-cloud offers Monizze a 360 view of their customers

Session

Services companies need to be both customer-focused and data-driven. But as companies grow, their different business units tend to grow away from each other, especially if they are not using integrated tooling…

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4C and Wipro – Stronger Together

4C and Wipro – Stronger Together

Session

Watch our fireside chat with Appirio and Salesforce to learn more about what our expanded team will bring to the table!

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Growth through SmartCRM; a people-led approach for digital transformation

Growth through SmartCRM; a people-led approach for digital transformation

Webinar

Discover how Marketing Automation, Intelligent Quote to Cash technologies & Collaborative Productivity & Account Planning tools are enabling organisations to manage the complete lead-to-invoice process a single platform.

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Mantrac - Driving Digital Transformation Remotely

Mantrac - Driving Digital Transformation Remotely

Session

At the recent Salesforce Live UKI event, 4C and Appirio chatted to Sean Watsin, Group Senior Manager of Aftermarket Solutions at Mantrac about the reasons they embarked on a digital transformation journey. Check out our session to hear the lessons learned, best practice advice and how they effectively managed organisational change.

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Atlantis, Dubai – Driving Digital Change with Salesforce

Atlantis, Dubai – Driving Digital Change with Salesforce

Session

Customer-driven organisations use marketing automation to achieve what marketers before only dreamt was possible. Discover how Atlantis, Dubai is reaping the benefits of their digital journey with 4C and Salesforce.

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Powering Pardot and Marketing with AI is easier than you think

Powering Pardot and Marketing with AI is easier than you think

Webinar

There are many reasons to turn on Pardot Einstein, and the amazing fact is that it’s easy! Discover how out how to get started now!

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A seamless digitised sales process from quotation through to contract management

A seamless digitised sales process from quotation through to contract management

Webinar

Discover how Salesforce CPQ, Docusign eSignature and DocuSign CLM can enable you to automate and manage your end-to-end transactions. You’ll hear from International SOS on the impact Salesforce CPQ, DocuSign eSignature and DocuSign CLM is having on their organisation and the benefits they are seeing day to day.

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Digitally transform your lead to revenue process

Digitally transform your lead to revenue process

Webinar

Discover how TP ICAP and other organisations are digitally transforming to truly align sales and finance operations through Quote-to-Cash solutions to manage their entire lead to revenue process. It is enabling them to become more agile in their operations, have end to end visibility on their transactional landscape and serve their customers faster. Hear first hand from TP ICAP’s CFO on why this transformation is so crucial to their business and the learnings from their journey.

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Becoming a digital charity - the rise of the connected nonprofit

Becoming a digital charity - the rise of the connected nonprofit

Webinar

This on demand webinar explores the role that technology is playing for charities and how it is transforming the sector as a whole, particularly in the current climate with organisations having to shift to serving and engaging with their communities remotely.

We are joined on the webinar by Sema Gornall Head of Fundraising & Alumni Engagement at Florence Nightingale Foundation, who shares the learnings, priorities and benefits she has seen on Florence Nightingale Foundation’s journey to becoming a digital charity.

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Optimise Marketing Investments to Maximise B2B Lead Gen, Pipeline, and Revenue with Datorama

Optimise Marketing Investments to Maximise B2B Lead Gen, Pipeline, and Revenue with Datorama

Webinar

Tying marketing investments and performance to sales and purchase outcomes may sound simple in theory, but as all B2B marketers know it can be extremely difficult to do in practice. Discover how Datorama is enabling organisations to just that, bypassing all the heavy lifting of compiling data sets and creating a single source of truth!

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Help your customers and prospects before the competition does with Salesforce Engage

Help your customers and prospects before the competition does with Salesforce Engage

Webinar

Check out this 20 minutes of usable, actionable information, to learn how you can get the edge over the competition with Salesforce Engage and really align sales and marketing efforts across your organisation.

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Accelerating sales with a scalable process | Quote-to-Cash in action

Accelerating sales with a scalable process | Quote-to-Cash in action

Webinar

4C and Salesforce share how the Salesforce Quote-to-Cash platform can be leveraged to manage all aspects of the commercial selling process, and the factors to consider when deploying them in real-world scenarios. This on demand session will be a mixture of live demonstrations, key use cases, and adoption insights that will address a number themes across the complete Quote-to-Cash process.

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Digitising your lead to cash process remotely

Digitising your lead to cash process remotely

Webinar

4C and Salesforce share tips and insights on how to digitally transform your lead to cash process. You will also hear from Mantrac, who are currently engaged in this process; undergoing their quote-to-cash transformation whilst operating remotely. They will detail the reasons behind embarking on this transformation and the challenges and approach they are taking to maintain their digital progress within the current climate, operating remotely.

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The Power of Engagement History Dashboards: Top tips for Smarter Marketing with Pardot

The Power of Engagement History Dashboards: Top tips for Smarter Marketing with Pardot

Webinar

Engagement history dashboards are something that marketers have been waiting for all their professional lives. In short, we’re bringing Pardot data into Salesforce! This means a much easier reporting life and easy to interpret marketing metrics. Find out how to get started now!

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Mastering the ‘new normal’ - How to optimise your social channel processes for these extraordinary times

Mastering the ‘new normal’ - How to optimise your social channel processes for these extraordinary times

Webinar

We have entered a ‘new normal’ where the high street is a ghost town and shopping malls gather dust. Your customers are forced to communicate digitally, so your Social Media team has to raise their game to ensure engagement remains high. This webinar will share the tools and capabilities that Salesforce Social Studio offers to master the ‘new normal’ and re-discover your excitement for what your Social teams can achieve this year.

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Enlist help from Pardot when you get disrupted

Enlist help from Pardot when you get disrupted

Webinar

With any kind of disruption to business comes the immediate need to communicate, to assure and reassure, to touch base, to be present in the minds of your customers and prospects. This on demand webinar will run through actionable insights and to do’s on getting the most out of Pardot when you get disrupted.

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The Power of a Single Number: Pardot Marketers Making Sense of the Noise

The Power of a Single Number: Pardot Marketers Making Sense of the Noise

Webinar

One of the most revolutionary things you see when you turn on Pardot is the tsunami of digital touches your prospects unveil in their engagement history. Some people even ask, is this legal? Which of course it is. But you need to cut through all the noise to get the insights you crave. Watch this on demand webinar to find out how to nail this.

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Manage your agreements remotely with DocuSign for Salesforce

Manage your agreements remotely with DocuSign for Salesforce

Webinar

This webinar explores how the DocuSign Agreement Cloud for Salesforce accelerates business. By eliminating manual processes, automating the full contract lifecycle and allowing agreements to be signed by electronic signature, organisations can transact business efficiently, securely and from anywhere.

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Doing Better Business: Unifying Sales and Finance with an Aligned Pricing Process

Doing Better Business: Unifying Sales and Finance with an Aligned Pricing Process

Webinar

This webinar will explore how pricing processes can be optimised with the help of Salesforce’s dedicated Quote-to-Cash capabilities in order to maximise deal values and revenue.

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