Driving smarter marketing and personalised experiences with Salesforce
The Low Down
Orbis Protect is the UK’s leading provider of 24/7 people and property protection. Working with councils, housing associations and commercial industries, Orbis protects over 30,000 properties and cleans and clears over 100,000 properties each year. They also manage lone workers for the public health sector, the police and a large number of private sector organisations.
With a small marketing team, Orbis decided that in order to upscale its marketing output and efficiencies they needed to:
- Personalise their customer communications and segment their data to improve engagement
- Be able to assess and report on campaign activity and effectiveness
- Focus on ways to increase lead generation through the website
With the implementation of Pardot, Salesforce Engage and Wave Analytics, Orbis were empowered with a platform that allows them to make a big impact and deliver smarter marketing programs. It has enabled them to segment, target and deliver the right message, at the right time, to the right audience. Through these personalised campaigns, Orbis are seeing improved engagement and increased lead generation. And with Wave Analytics’ detailed insights they are able to easily evaluate and report on campaign effectiveness, pipeline and ROI.
Sales Cloud Integration
Orbis were already using Sales Cloud and wanted a solution that would integrate and work alongside that to encourage greater sales and marketing alignment. With its seamless integration, Pardot and Salesforce Engage has given the sales team complete visibility of all customer interactions and the power to respond to all engagements in real time. Understanding how customers are interactng with campaigns has encouraged better sales and marketing communication, with the sales team actively inputting their thoughts and ideas into marketing.
“I’d definitely recommend 4C for the implementation of Pardot or any other Salesforce software. From the get go they’ll come in, listen to your business requirements and understand your business core model. You’re never at any point left on your own.”
Wayne Stonebank, Marketing Executive, Orbis Protect
sales and marketing alignment