As you consider the journey that your customer takes, mobile interaction is now an integral part of it – meaning that it’s now vital to include mobile in your marketing mix.
IDC research shows a staggering 79% of smartphone users have their phone on or near them each hour of the waking day, except two (where they have presumably misplaced it!). People spend an average of 195 minutes per day using their smartphone.
In our latest infographic, we will be looking at the influence of today’s users:
Where Do You Start?
It’s easy to become overwhelmed with all the opportunities in the mobile world, but the worst thing you can do is nothing. Start by making mobile a central part of your marketing strategy, so you can be present and interact with consumers on their mobile devices. Focus on getting the basics right first:
- Ensure your website is mobile-friendly
- Start communicating with customers through SMS marketing campaigns
- Build on your search engine marketing campaign for mobile
- Invest in mobile advertising
Then use mobile data to look at how you can enhance your consumers’ mobile experience with mobile apps, mobile content, and more.
Existentially speaking, mobile is here to stay, so make sure you stay ahead of the game.