Rapid smartphone growth in retail markets

At 4C, we’ve been talking about Q4 strategy for months. Now that we’re in the middle of it, we’re already asking a bigger question:

What will 2017 trends look like for our retail customers?

We saw last year that mobile outstripped desktop for the first time when it came to web traffic. This year we see Smartphone use continuing its strong growth, but now the biggest markets are in developing economies. Asia now makes up over half of the entire global smartphone user base, something marketers should bear in mind when looking to enter new markets in this region.

To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, we’ve put together some statistics below:

Deliver the connected retail experience that your shoppers love

Whether it ends in a store or with a mailed package, more often than not, the shopping experience begins online.