The Power of a Single Number: Pardot Marketers Making Sense of the Noise

The first time you check out all the things your prospects are doing in Pardots prospect activities, you are in awe - so many interactions, so much new data! Soon after this, you start to ask yourself questions like “what’s a buying signal, what does it mean with all these clicks and opens and engagement”, THERE’S TOO MUCH NOISE!

All of a sudden you go from not enough insights on your prospects to waaaay too much to handle. What’s a marketer to do?

This webinar explores how to boil all these insights into a few key metrics that will supercharge your sales and marketing automation.