Ocean Outdoor

Ocean Outdoor

Find out how 4C gave Ocean Outdoor greater visibility to their sales teams

The Low Down

Introduction

Ocean Outdoor was growing quickly, taking on more sites across the country and working with a larger number of clients. The management team decided it was time to introduce a single CRM platform to meet the changing needs of the business.

The Challenge

Working with 4C, Ocean Outdoor wanted a Salesforce system that could be used right across the business to help them view key metrics, have the ability for their sales team to use a bespoke planning and booking site calendar, while having the flexibility to develop and evolve their Salesforce platform as the business continued to grow.

The Solutions

Site booking calendar

As Ocean Outdoor’s portfolio of sites continued to grow, the booking calendar allowed their sales reps to check site availability when out in the field and kept a central record of what was still available and at which sites. Our Managed Service team worked cloesly with Ocean Outdoor to develop a tool that was one of the first of its kind in the media sector in the UK.

Bespoke confirmation system

Using Conga Composer, we developed a booking confirmation system that allowed Ocean Outdoor to generate confirmations at the click of a button that could then be automatically distributed to media buyers and clients and tied into invoicing.

“4C have partnered with Ocean to enable us to steer a growth Company to its maximum potential. We look forward to continue this relationship with this team of forward thinkers as the industry evolves.”

Angela Muckle, Head of Performance Analysis, Ocean Outdoor

The Results

10%

Reduction in lead time significantly facilitating portfolio management for customers.

15%

Increase in productivity generating higher cash flow.

12%

Growth in monthly sites booked enabling Ocean Outdoor to become a pioneer of the digital OOH industry.

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