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innocent drinks
Discover how Innocent Drinks keep their Salesforce healthy
The Low Down
Industry
Salesforce Producten
Region
Capabilities
Introduction
innocent Drinks is a company that makes smoothies and juices. The company sells more than two million smoothies per week and is one of the most widely recognised consumer brands in the U.K. Customers range from newsagents, boutique coffee shops to the worlds largest multi-national retailers.
The Challenge
innocent approached us looking to replace their dated Excel sheets system. innocent wanted to make the move away from Excel to an automated solution built on the SFDC platform. The new solution needed to be fully mobile, allowing their Field Sales team to easily view how innocent’s products were performing in store, by analysing product placement, range and selection.
The Solutions
Shop view solution
Using Sales Cloud, we build a custom button and report that allowed innocent to automate the monitoring of stock patterns, helping sales reps to conduct ‘white space’ analysis within the app and spot opportunities within the current account base.
Customer revenue calculator
Built on the Salesforce platform, we developed a product calculator for innocent that let them forecast the value of stock sold to customers over a 12 month period, which could be altered for future price changes and product strategy changes.
Would I use 4C again? Yes I would. From the first phone call to now 4C have proven to be a reliable, flexible, solutions based company with great people. This relationship has allowed us to really use Salesforce in a way that works for us.
Gareth Herbert, Field Sales Manager, innocent Drinks
The Results
Happier
Sales staff as a result of innocent's new field sales technology
20%
Reduction in time spent analysing customer stock
Accurate
Sales revenue forecasting using their new calculator
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