Media

Why the back-end of a business is behind digital transformation
04 May 2020 • Dataconomy

The Year Ahead in CX: Seven Experts Predict
24 January 2020 • Customer Experience Magazine

Steering your SME’s Salesforce
21 October 2019 • Sm@rt SMB

4C Announces New Marketing Consultancy Practice
16 October 2019 • CXO Insight Middle East

5 ways AI drives ERP efficiency
15 October 2019 • TECHHQ

Manual contract processing costing businesses ‘millions’
10 October 2019 • TechHQ

Manual Contract Processing Costs Finance Companies £10 Million a Year
07 October 2019 • The Fintech Times

How SMBs can level the playing field with AI
20 August 2019 •

Salesforce Marketing Cloud Segmentation Cheat Sheet: 4 Ways to Find Your Target Audience
15 August 2019 • The Drip - Salesforce Ben

Jake Callaway of 4C on helping customers to unlock their potential
22 July 2019 • Intelligent Tech Channels

Get to know: 4C managing director, Jake Callaway
09 July 2019 • Channel Middle East

Why businesses fail to transform customer experiences
04 July 2019 • Business Transformation

Manufacturing Today in The Factory of Tomorrow
02 July 2019 • Issuu

How To Implement A Brexit-Busting AI Investment Strategy
09 June 2019 • AI Business

Don’t be blinded by technology: Prioritise your customers
28 May 2019 • Digitilisation World

Salesforce Venture
23 May 2019 • Prolific London

Middle East cloud market maturity fuels triple digit growth for 4C
29 April 2019 • Intelligent CIO

Middle East Cloud Market Maturity Fuels Triple Digit Growth for 4C
29 April 2019 • Zawya

Customer experience is key to digital transformation of manufacturing
09 April 2019 • Manufacturing Management

Salesforce transformation consultant 4C announces expansion of ME operation
02 January 2019 • Bizness Transformation

4C Marks Ambitious Middle East Plans
13 December 2019 • The Arabian Marketer

4C and Digital Genius Launch AI Partnership
09 April 2018 • PR Newswire