We are 4C Dubai

Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world..

Our company

4C Dubai is EMEA’s largest certified independent Salesforce Platinum partner and one of the leading customer relationship management software implementation companies in the GCC. Our mission? In an increasingly complex world, we contribute to a customer driven society by building customer companies using the best Salesforce based CRM software solutions.

We have been building customer companies through CRM systems since 1997. Fast forward 21 years, we’ve successfully implemented over 1500 Salesforce CRM projects, we’ve grown to more than 280 Salesforce consultants, are experienced in AI project delivery, including Salesforce Einstein and have a Customer Satisfaction score of 9.46.

Our headquarters are in Mechelen, Belgium, but we also have major offices in London, Paris, Dubai and Brussels. Inside each 4C office, you’ll find a team of authorised Salesforce CRM Solutions experts and digital gurus, with one common goal of building customer companies by providing management consulting (Design) services and and A.I (Learn) services.

Who Are 4C ▶

The Story of the 4C’s

The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).

Customer Value

A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?

Cost

Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?

Convenience

In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.

Communication

While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.

We are a leading Platinum Salesforce Partner with expertise in every cloud and experience combining the leading cloud apps within the Salesforce.com ecosystem

Meet the 4C team

We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Amsterdam, Eindhoven and Copenhagen.

Gareth Stephens

Managing Director (UK and MEA)

Gareth has 10 years experience in business development, sales and senior management. As the CEO looking after the UK & UAE regions for 4C, he is responsible for the operation and execution of 4C’s strategy in these territories. Gareth graduated with a BSc in International Management and Economics whilst studying in the United States and started his professional career in Boston Massachusetts with a number of successful tech startups. After moving back to the UK he founded CloudSocius which was aquired by 4C in 2016. He is a lover of Liverpool football club, family and friends.

Rob Darbyshire

Commercial Director

Rob was one of the originals at CloudSocius before before aquired by 4C in December 2016. He now runs all Commercial & Sales activities for 4C UK. A brummie lad at heart who moved to London over 10 years ago and has never looked back. Working closely with Salesforce and our ISV Partners, Rob’s focus is on 4C’s continued growth as well as helping the company become the best to place work.

Sam Arroyo

Chief Technology Officer

Used to warmer climates and regularly seeing the sun, Samuel comes from Spain where he initially started his Salesforce career. He now leads the development team and enjoys acting as one of the office DJs too. In his spare time he loves playing any of the many instruments he has at home.

Andrew Humpherson

Finance Director

I started my career developing a costing system for a large technology company. From here I landed in London on the graduate scheme at Deloitte, working on a variety of clients, ranging in size from small start ups to large listed multinationals. In June 2017 I was presented the great opportunity of taking the job as FD at 4C UK, moving out of the comfort of a Big Four company and into the fast paced environment of a growing tech consultancy.

Alan Morgan

Head of Design

Jessica Stern

Senior Marketing Manager

Jessica leads Marketing for the UK, Middle East and Nordics at 4C. She joined in 2016, bringing experience from across the technology industry, including some time at Oracle. Day to day, she is responsible for the regional marketing strategies, brand messaging and demand generation plans.

Adam Dessurne

Head of SpringCM

Adam heads up the SpringCM team at 4CUK, and brings more than 5 years experience working across the Salesforce eco-system. Adam has been part of the group here in the UK since the old CloudSocius days and has worked across the whole business, now specialising in Contract Lifecycle Management, leading a team of more than 5 people.

Pascal Borremans

Managing Director (Benelux)

Pascal is the CEO of 4C in Belgium, where he leverages his passion for customer management and technologies as well as his masters degree in Computer Science and significant experience in the Insurance and B2B Services industries. He is married, has 2 children, and in his free time he likes running and travelling.

Kris Lariviere

CCO

Kris Larivière is CCO, managing the commercial team in Belgium. He has 20 years of experience in Customer Relationship Management, and holds a Masters of Business Administration and a postgraduate in Business Information Systems. Outside business hours, Kris loves the quality time with friends, family and 3 teenage kids, and playing his trombone.

Tony Spelkens

Team Lead, Precision Marketing

With a Masters of Computer Science and Marketing Analysis in his pocket, Tony gained experience in customer analytics, customer interaction, and result measurement. As a team lead he helps companies to get more from their marketing efforts thanks to Marketing Automation solutions. Tony is a proud father of twins that take most of his spare time and love.

Evelien Verbaenen

Team Lead, Extreme Insights

Evelien obtained a Masters of Commercial Engineering and has experience in the financial, FMCG and automotive industries. As a Team Lead, she supports a team of data scientists who help companies to make smarter decisions by using their data. Outside of work, she gets her energy from running, travelling and cooking with friends and family.

Sofie Vanwelsenaers

Business Unit Manager, Collaborative Service

For the last 10 years Sofie has built up extensive knowledge on project management thanks to a focus on business analysis, change management & operational improvement. She currently leads the Collaborative Service Business Unit where they focus on increasing Service Excellence at companies by putting their experience in service business processes & Salesforce in practice.

Jan Aerts

Team Lead Platform Everywhere

After graduating as a engineer in ICT, Jan started designing and developing in multiple languages and business domains. He gained a lot of experience in integration and from there evolved to an architect and team lead. In his free time Jan loves to spend time with his family, tries to beat his friends in tennis and likes to read a book.

Isabelle van Moeffaert

Team Lead, Collaborative Service

During the first 15 years of her career, Isabelle focused on implementing and managing outsourced contact centers. With this extensive expertise in service, people and change management, Isabelle joined 4C in 2011. As Team Lead, Isabelle supports a team of consultants who help companies to optimise their service business processes and Salesforce implementations.

Bert Van De Velde

Group HR Director

Bert has devoted over 9 years of his professional life managing the HR function of 4C and is very proud of the contribution made to the growth of the company. Since 2017, he has operated on a group level and defines and implements the people agenda with a team of HR enthusiasts. The aim of his team is to become the employer of choice in the CRM, Salesforce and Data Science markets in Europe. Hiring the right people, witnessing their progression and fulfilling their potential is what makes Bert proud and motivated to go to work every day. Bert has 3 great little boys with his girlfriend, goes to as many music concerts & festivals as he can, and loves to read, cycle & run.

Nathalie Dierckx

Talent & People Operations Manager

Nathalie joined the HR Team with a background in Recruitment and Selection. As Talent and People Operations Manager she is responsible for expanding our teams of experts with new talent, as well as creating and maintaining an inspiring and innovating working environment. In her spare time Nathalie enjoys travelling and enjoying nice food and drinks!

Jake Callaway

Managing Director MEA

Post Graduating with a BSc in Business Economics from the University of Portsmouth, Jake began his career working as a Salesforce Analyst for Manchester United. This experience provided Jake with both the enthusiasm for Salesforce and also the determination to help other companies realise their potential with Salesforce. Thus, Jake joined CloudSocius in 2014 and has not looked back since. In 2016, he moved to Dubai to be involved with the setup of CloudSocius DMCC and is now responsible for delivering the growth targets of the 4C controlled entity. Outside of work, you will probably see Jake at one of Dubai’s numerous Golf Courses - these were a big factor in his decision to move to the UAE.

Sam Wolfenden

Head of Commercial MENA

Sam, an economics graduate, has been in commercial roles for 8 years. These positions have come in a variety of industries, speaking to either B2B or B2C client bases. In 2013, Sam joined Oracle where he spent 2 years in Ireland before moving to Dubai in 2015. With this move, he was part of a an initiative to grow their consulting business in the Middle East. In 2016, Sam helped the set up of 4C in the Middle East after spotting a gap in the market that needed a fresh perspective when it came to delivering projects. The rest is history, as it were. Outside of work, Sam takes downtime very seriously, often on a beach with his phone off.

Prachi Sinha

Development Lead

With 7 years of prior experience working at Infosys, TCS, Informatica and Cloud Lending Solutions, Prachi, an Electronics Engineer is currently working at 4C Dubai as Development Lead. She has good knowledge on Salesforce Development, Skuid and Warehouse Management System. She finds interest in poetry, loves to play violin and watch Netflix.

Adel Eldebri

Salesforce Consultant

Adel is an Electrical and Electronic graduate engineer he joined 4C when they just had the first footstep in the region since then he is playing a big part on customer success stories, with his experience working with companies in different industries Adel is always keen to help more companies to be customer oriented utilizing the Salesforce platform, outside work Adel loves football recently joined under 16 coaching staff in a local team.

Divya Chary

Lead Consultant

Divya started her career as a Business Technology Analyst with one of the Big Four Consulting firms. Having joined 4C in December, 2016, she is one of the first employees for the Dubai office. With about 5 years of Salesforce experience, she loves solving business challenges and coming up with solutions using the Force.com platform. In her free time, she loves listening to Bollywood music and singing.

Samer Fahim

Senior Project Manager

Samer has a 10+ years of experience in the business solution implementation explicitly CRM, joined 4C at Sept 2017 as a Project Manager, Samer had a different areas of expertise as a Pre-sales in Microsoft Dynamics looking after Africa,Salesforce Sr. Functional Consultant at (PwC), Account Lead at Cegedim.Samer execute Programs from start to finish, managing complex milestones in challenging timelines delivering a high quality product.

Emmanuel Boucher

CEO (France)

Camille Gurcan

COO

Emilie Marteau

Responsable du développement commercial

Jean Francois Finot

Consultant Manager

Claire Schroeder

Responsable Ressources Humaines

Gil Gourévitch

CTO

Julien Amoureaux

Sales Executive

Tom Boyce

Professional Services Director

Before being acquired by 4C Tom was one of the original ‘crew’ at CloudSocius. Starting out in the Managed Service team he learnt the power of the Salesforce platform. From here he went on to lead the Managed Service team in it’s evolution at CloudSocius and eventually moved up in to a position as the head of operations where responsibilities now spread across all of the delivery teams within the company. When not engrossed in the world of 4C & Salesforce Tom likes to immerse himself in the world of sport and is unfortunately an Everton FC fan.

Matt Clachar

SMB Practice Director UK

Matt spent his early career at Pearson a global education company managing back office operations for various qualifications including BTEC and A Levels, making sure we all got our results on results day, but don’t hold that against him. As a project manager he then moved into the World of Financial Services at Allianz for a couple of years before landing into the World of Salesforce. Matt loves helping companies define their strategies, operating models and change management (he also loves old school Kung Fu movies).

Anders Harbo

Managing Director (Nordics)

Anders has a strong passion for inspiring clients digital journey, executing business and digital transformation. For over a decade his focus has been on creating extreme high-performance teams. making heroes out of customers, and creating customer companies on the Salesforce platform. Diving deep into Commercial Excellence with clients, his real passion is executing change management, with the approach of the Henry Ford quote: “One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn’t do” Sometimes he can be found sailing or even dancing the Argentine tango, though seldom at the same time.