We are 4C Dubai
Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world..
4C Dubai is EMEA’s largest certified independent Salesforce Platinum partner and one of the leading customer relationship management software implementation companies in the GCC. Our mission? In an increasingly complex world, we contribute to a customer driven society by building customer companies using the best Salesforce based CRM software solutions.
We have been building customer companies through CRM systems since 1997. Fast forward 21 years, we’ve successfully implemented over 1500 Salesforce CRM projects, we’ve grown to more than 280 Salesforce consultants, are experienced in AI project delivery, including Salesforce Einstein and have a Customer Satisfaction score of 9.46.
Our headquarters are in Mechelen, Belgium, but we also have major offices in London, Paris, Dubai and Brussels. Inside each 4C office, you’ll find a team of authorised Salesforce CRM Solutions experts and digital gurus, with one common goal of building customer companies by providing management consulting (Design) services and and A.I (Learn) services.Who Are 4C ▶
The Story of the 4C’s
The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).
A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?
Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?
In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.
Meet the 4C team
We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Amsterdam, Eindhoven and Copenhagen.
Managing Director MEA
Post Graduating with a BSc in Business Economics from the University of Portsmouth, Jake began his career working as a Salesforce Analyst for Manchester United. This experience provided Jake with both the enthusiasm for Salesforce and also the determination to help other companies realise their potential with Salesforce. Thus, Jake joined CloudSocius in 2014 and has not looked back since. In 2016, he moved to Dubai to be involved with the setup of CloudSocius DMCC and is now responsible for delivering the growth targets of the 4C controlled entity. Outside of work, you will probably see Jake at one of Dubai’s numerous Golf Courses - these were a big factor in his decision to move to the UAE.
Head of Commercial MENA
Sam, an economics graduate, has been in commercial roles for 8 years. These positions have come in a variety of industries, speaking to either B2B or B2C client bases. In 2013, Sam joined Oracle where he spent 2 years in Ireland before moving to Dubai in 2015. With this move, he was part of a an initiative to grow their consulting business in the Middle East. In 2016, Sam helped the set up of 4C in the Middle East after spotting a gap in the market that needed a fresh perspective when it came to delivering projects. The rest is history, as it were. Outside of work, Sam takes downtime very seriously, often on a beach with his phone off.
With 7 years of prior experience working at Infosys, TCS, Informatica and Cloud Lending Solutions, Prachi, an Electronics Engineer is currently working at 4C Dubai as Development Lead. She has good knowledge on Salesforce Development, Skuid and Warehouse Management System. She finds interest in poetry, loves to play violin and watch Netflix.
Adel is an Electrical and Electronic graduate engineer he joined 4C when they just had the first footstep in the region since then he is playing a big part on customer success stories, with his experience working with companies in different industries Adel is always keen to help more companies to be customer oriented utilizing the Salesforce platform, outside work Adel loves football recently joined under 16 coaching staff in a local team.
Divya started her career as a Business Technology Analyst with one of the Big Four Consulting firms. Having joined 4C in December, 2016, she is one of the first employees for the Dubai office. With about 5 years of Salesforce experience, she loves solving business challenges and coming up with solutions using the Force.com platform. In her free time, she loves listening to Bollywood music and singing.
Senior Project Manager
Samer has a 10+ years of experience in the business solution implementation explicitly CRM, joined 4C at Sept 2017 as a Project Manager, Samer had a different areas of expertise as a Pre-sales in Microsoft Dynamics looking after Africa,Salesforce Sr. Functional Consultant at (PwC), Account Lead at Cegedim.Samer execute Programs from start to finish, managing complex milestones in challenging timelines delivering a high quality product.
Sarah is a self-confessed Salesforce enthusiast! Working in the industry for almost 5 years, she joined 4C Dubai as a Certified Consultant. Prior to moving to Dubai, Sarah worked for one of Salesforce’s largest customers based in the UK where she assisted in the development and growth of the platform. An avid traveller, you can find Sarah planning her next adventure in her spare time.
Chris joined 4C Dubai, having spent the previous 3 years with Salesforce in the UK. At Salesforce, Chris consulted leading companies on how to leverage Salesforce to drive and align with key business objectives. At 4C Chris is responsible for consulting accounts across the GCC on digital transformation projects that deliver significant ROI. Outside work Chris supports the best rugby team in the world “Ireland” and the worst football team, also “Ireland”.
Fer has over five years experience in practicing HR and administrative support for insurance and hospitality industry. In 2018 Fer joined the team as an Office Manager, she spearheads admin duties and provides invaluable support to accounts receivable, payroll and collections. Fer is the team’s uber-organizer, always making sure everything is kept in perfect working order. She connects the team with her caring nature, as well as knowing where everything is kept. Vital in an office full of intelligent machines!
Enen is a Salesforce Certified Consultant who fell in love with Salesforce more than three years ago when he was given a chance to be a Salesforce bootcamper on his first company. Fast forward to today, Enen is a Salesforce developer turned consultant who still tries to catch up with the ever growing Salesforce releases but most importantly, still in love with the same technology that brought him to 4C in Dubai. Outside of work, Enen is a big fan of video games and is usually on the lookout for new and immersive games on his computer, smartphone or Nintendo Switch.
New Business Consultant
Zaher joined 4C at the beginning of 2018 as Business Development Representative as a graduate with a BBA in Entrepreneurial Management. Zaher is very enthusiastic and eager to learn more about the digital world and to promote it on a daily basis. Zaher is a core pipeline generator to the commercial team helping them find new business. Previously Zaher held various roles in his Family business. You can find Zaher on Google Maps scouting for new fishing locations in the UAE.
Zohrab joined 4C Dubai in November 2018, has an entreprenaural background and worked for the big four consultancies before. He started his first venture focusing on a Cloud Solution (SaaS) with functionalities such as online- booking and payment, analytics and capacity management for the sports industry in 2013. In his past consulting roles he has consulted multinational coperations as the World Economic Forum, Nokia, ALDI and more. His technical expertise lies in Business Model Innovation / Optimization, Business Process Re-Engineering, Business Analysis, Business Intelligence (incl. predictive analytics) on the Force.com Platform. He holds a bachelor degree in Business Information Systems at Frankfurt School of Finance and Management, a Master Degree in business psychology and has worked in Germany, USA, India and Japan prior joining 4C Dubai. Outside work, Zohrab is a big soccer fan and loves to meet and connect with new people and enjoy the world famous German beer!
Senior Project Manager
Ali is a Bahraini national with eight years’ certified experience in project management and business analysis. His recent prior experience was as an IT Project Manager with Motorola Solutions successfully delivering Salesforce transformation projects. He has completed his BA in Economics and Political Science from the University of British Columbia in Vancouver, Canada where he has lived for the past 11 years before joining 4C. Outside of work, he is currently in the process of completing his MBA with the University of Warwick in the UK, but in his free time, he enjoys playing water sports and watching hockey. Go Canucks!
Growing never stops at 4C Dubai. We create an environment that allows our people to have experiences and opportunities that enable them to evolve, on a professional level, and on a personal level. Think you’ve got what it takes?Join Our Team
The 4C values
Our values are at the heart of everything we do at 4C Dubai, our people, our services, our ideas and our customer-centric approach.