We are 4C Dubai
Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world..
4C Dubai is EMEA’s largest certified independent Salesforce Platinum partner and one of the leading customer relationship management software implementation companies in the GCC. Our mission? In an increasingly complex world, we contribute to a customer driven society by building customer companies using the best Salesforce based CRM software solutions.
We have been building customer companies through CRM systems since 1997. Fast forward 21 years, we’ve successfully implemented over 1500 Salesforce CRM projects, we’ve grown to more than 280 Salesforce consultants, are experienced in AI project delivery, including Salesforce Einstein and have a Customer Satisfaction score of 9.46.
Our headquarters are in Mechelen, Belgium, but we also have major offices in London, Paris, Dubai and Brussels. Inside each 4C office, you’ll find a team of authorised Salesforce CRM Solutions experts and digital gurus, with one common goal of building customer companies by providing management consulting (Design) services and and A.I (Learn) services.Who Are 4C ▶
The Story of the 4C’s
The origin of the 4Cs dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the 4Cs (being very bi-directional, from and to a customer and a supplier).
A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?
Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?
In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.
Meet the 4C team
We’re a team of more than 300 people, spread across eleven offices over five countires, with local headquarters in London, Dubai, Mechelen, Paris, Oslo, Amsterdam, Eindhoven and Copenhagen.
Regional Head – Middle East
Post Graduating with a BSc in Business Economics from the University of Portsmouth, Jake began his career working as a Salesforce Analyst for Manchester United. This experience provided Jake with both the enthusiasm for Salesforce and also the determination to help other companies realise their potential with Salesforce. Thus, Jake joined CloudSocius in 2014 and has not looked back since. In 2016, he moved to Dubai to be involved with the setup of CloudSocius DMCC and is now responsible for delivering the growth targets of the 4C controlled entity.
Outside of work, you will probably see Jake at one of Dubai’s numerous Golf Courses – these were a big factor in his decision to move to the UAE.
Head of Commercial – MENA
Sam, an economics graduate, has been in commercial roles for 8 years. These positions have come in a variety of industries, speaking to either B2B or B2C client bases. In 2013, Sam joined Oracle where he spent 2 years in Ireland before moving to Dubai in 2015. With this move, he was part of a an initiative to grow their consulting business in the Middle East. In 2016, Sam helped the set up of 4C in the Middle East after spotting a gap in the market that needed a fresh perspective when it came to delivering projects. The rest is history, as it were.
Outside of work, Sam takes downtime very seriously, often on a beach with his phone off.
Operations Director – MENA
Matt, a seasoned change leader, heads up 4C’s core professional and managed service offerings within the region. Matt moved to Dubai at the start of 2020 from the UK office to help scale the business in driving digitalisation within the region. Matt has a background in delivery across programme, project and change management, and has a love for business architecture, value, and benefit realisation.
In his free time, Matt can usually be found at a waterpark or pool with his family enjoying the sunshine and warmth of Dubai.
Marketing Cloud Practice Lead
Ali has over 12 years of digital marketing experience under his belt! Before joining the 4C Middle East team in the summer of 2019, Ali delivered marketing cloud projects at Salesforce as a Solutions Architect as well as digital marketing roadmaps and “Art of The Possible” demonstrations as a Solutions Engineer.
Ali now heads the Marketing Automation practice in the region, looking after MA professional services and presales, focusing on helping clients boost their marketing ROI and grow their business.
In his downtime, Ali enjoys watching and playing football and spending time with his family! He is also on the hunt for the best coffee near the office.
Growing never stops at 4C Dubai. We create an environment that allows our people to have experiences and opportunities that enable them to evolve, on a professional level, and on a personal level. Think you’ve got what it takes?Join Our Team
The 4C values
Our values are at the heart of everything we do at 4C Dubai, our people, our services, our ideas and our customer-centric approach.