We are Wipro Dubai

Our mission is to assist companies in becoming customer centric in an ever more technical, social and omnichannel world..

Our company

Wipro Dubai is EMEA’s largest certified independent Salesforce Platinum partner and one of the leading customer relationship management software implementation companies in the GCC. Our mission? In an increasingly complex world, we contribute to a customer driven society by building customer companies using the best Salesforce based CRM software solutions.

We have been building customer companies through CRM systems since 1997. Fast forward 21 years, we’ve successfully implemented over 1500 Salesforce CRM projects, we’ve grown to more than 280 Salesforce consultants, are experienced in AI project delivery, including Salesforce Einstein and have a Customer Satisfaction score of 9.46.

Our headquarters are in Mechelen, Belgium, but we also have major offices in London, Paris, Dubai and Brussels. Inside each Wipro office, you’ll find a team of authorised Salesforce CRM Solutions experts and digital gurus, with one common goal of building customer companies by providing management consulting (Design) services and and A.I (Learn) services.

Who Are Wipro ▶

The Story of the Wipro’s

The origin of the Wipros dates from the early 1990s, when services and customers became more and more (and still are) important than products. The marketing mix, up to then, ruled by the 4Ps (being very unidirectional from a supplier to a customer) changed into the Wipros (being very bi-directional, from and to a customer and a supplier).

Customer Value

A company will only sell what the customer specifically wants to buy and values. i.e. how does a customer value us, our services and products? What is the lifetime value of a customer?


Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt “for not treating the kids”.It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer’s cost to change or implement the new product or service and the customer’s cost for not selecting a competitor’s product or service. What is the customer’s actual contribution? And based upon that, how can we deliver a differentiated service?


In the era of Internet, catalogues, credit cards and smartphones, consumers neither need to go anywhere to satisfy a want or a need nor are they limited to a few places to satisfy them. Marketers should know how the target market prefers to buy, how to be there and be ubiquitous, in order to guarantee convenience to buy. With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.


While promotion is “manipulative” and from the seller, communication is “cooperative” and from the buyer with the aim to create a dialogue with the potential customers based on their needs and lifestyles. By the way good communication starts with good listening; listening across different channels and listening to the behavior of customers so that, as a company, we can effectively react upon that knowledge.

4C are a leading Platinum Salesforce Partner company with expertise in every cloud

We are a leading Platinum Salesforce Partner with expertise in every cloud and experience combining the leading cloud apps within the Salesforce.com ecosystem

Growing never stops at Wipro Dubai. We create an environment that allows our people to have experiences and opportunities that enable them to evolve, on a professional level, and on a personal level. Think you’ve got what it takes?

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The Wipro values

Our values are at the heart of everything we do at Wipro Dubai, our people, our services, our ideas and our customer-centric approach.


Can Do



Corporate Philanthropy: We Pledge 1% to support non-profits (backed by Salesforce)

Here at Wipro we have committed to pledge 1%. We admire organisations who are dedicated to changing the world and we want to change the world with them. Alongside Salesforce and many of our partners, we have pledged to contribute 1% of our time and product to social businesses.

A local company with a global reach

We have offices in London, Manchester, Paris, Lille, Lyon, Brussels, Mechelen, Ghent, Dubai, Copenhagen and Eindhoven that help provide our customers with worldwide support.

Ready to become a customer company?