Sprinkling Salesforce success on a Dubai SMB
The Low Down
Rain Bird is the world’s leading manufacturer and provider of irrigation products and services. Since 1933, Rain Bird has offered broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the globe.
Prior to adopting Salesforce, Rain Bird ME was running its sales pipeline from an Excel spreadsheet. This approach started to prove problematic as they continued to expand across the MENA region, with data spread throughout the region and no formal way to track and follow up with customers. As interest in their product ramped up, it became unmanageable to maintain the sales pipeline manually and with a need for accurate forecasting, the sitaution demanded the implementation of Salesforce. Following this realisation they contacted Salesforce Platinum partner, 4C Dubai, to help them begin their Sales Cloud implementation.
Sales Management Process
Rain Bird ME operates across different countries, and making sure they had everything in one place with a universal sales process was vital to their sales teams. To address this, 4C built a wide ranging solution on Salesforce’s Sales Cloud, where Rain Bird’s Sales Managers are now able to collaborate, giving a complete overview of the sales process, and allowing them to close more deals faster.
User adoption training
Making sure all employees had a understanding of how to properly use the company’s new Salesforce platform was crucial, and following Rain Bird ME’s Sales Cloud implementation, the 4C team supported the Rain Bird ME Sales and Marketing team with the rollout, including bespoke training on all the features and functions of Salesforce.
“The Salesforce implementation provided by 4C Dubai has helped to transform the way our Sales teams manage their pipeline. Moving from Excel to Salesforce has given us the necessary tools to help our business continue to grow throughout the MENA region.”
Anas, International Business Manager, Rain Bird ME
company data & project updates in one place
in-market forecast sales for projects & customers
to use & decrease project update reporting time