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Customer obsession is here. Ready?

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We live and work in the customer experience economy. Spoilt for choice and expecting seamless, personalised, and instantaneous service, customers’ demands are higher than ever. And it's never been easier for them to take their business elsewhere. Failure to meet their expectations means failure itself.

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Salesforce is the tool that can help you understand your customers’ needs, analyse their behaviour, track their preferences and predict their actions. With a single cloud-based source of information your data is always up to date. And because it's built for mobile, you can access it on any connected device from wherever you are. As a true cloud platform it's easy to adapt to changing expectations and scale as your business grows. Cutting edge data analytics and AI capabilities allow you to constantly refine your customer experiences. Eight out of ten of the fastest growing companies in the world use Salesforce.

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At 4C we know that the best results come from genuine partnerships. While others are limited to implementation, we specialise in collaboration. We don't just analyse and report. We’ll build you a roadmap. We'll show you what the next steps should be and accompany you on the way. And we’ll listen to your business to focus its objectives; to your teams to learn their business pains; and to your customers to understand their motivations. Then we will translate these into technically sound solutions that are the right fit for your company. As your business grows, we’re happy to stay part of the team to help you perfect your customer experiences.

Johan Van Genechten

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Using Salesforce’s industry-leading products, 4C creates intelligent, omni-channel platforms that focus on the important things, such as what your customers want. As a Salesforce Platinum partner, we possess unrivalled knowledge of Salesforce’s suite of products and services. We’re first in the queue to learn about their new products and become certified experts – which means you’re the first to benefit from them. And with over 20 years' experience, we're experts in data science. We believe in making informed, data-driven business decisions that put your customers at the centre of the journey.

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CEO 4C Group

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Happier customers spend more, are more loyal, and are more likely to recommend you to their peers. Customer obsession means putting your customers at the heart of everything you do. It's about building long-term customer relationships in a market where loyalty is hard to come by. Engagement is key. And every touchpoint along the customer journey is an opportunity to build it. Customer companies win with an ecosystem of products and services that create exceptional customer experiences – which they deliver by the right message, with the right offer, at the right time, via the right channel. Above all, they know their customers.

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We are thinkers who learn every detail about your business and craft the perfect customer experience to delight your clients.

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Senior Design consultant

Design: Thinkers

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Salesforce offers many functionalities and not every organisation needs the same tools or all of them at once. Design's role is to take a strategic view of your company to understand how best to use this powerful suite of tools to make a real difference to your customers. We help you decide which Salesforce functions are necessary for delivering your roadmap, and ensure all your processes and procedures will align with the tools you plan to build.

It’s not just about the implementation of a tool, it’s how we can really make a difference to the customer.”

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As the Lead Design Consultant at 4C, Fredric’s passion is to help organisations become customer centred by leveraging data and innovation. With over seven years' industry experience, three of those being part of the 4C family, he loves helping customers realise the true value they can extract from their data to provide exceptional customer experiences. When he’s not at work Fredric enjoys going for long runs and getting involved in a competitive game of football.

In our approach, thinking is the critical first step in any project. It's how we develop an in-depth understanding of your business and work with you to define a solution. It’s fundamentally a collaborative process – which is why it's so critical. Each part of the business will have their own problems they’re trying to solve. And we contribute our own expert perspective as well. Our Design methodology brings them all together to create a single prioritised roadmap that's aligned for everybody.

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Discover our design philosophy...

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Design seeks to add value to the entire business, beyond focusing on Salesforce. Our overall aim is to advise on how to create seamless customer experiences. We offer expert business advice on how to build winning customer companies by looking from a broad perspective to understand what your customers need and how to put them at the centre of your business. And most importantly, we translate that advice into tangible steps to ensure genuine improvement.

Fredric Joos

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We are builders who construct your high-performing platform to give you complete vision of your customers, your data, and your activity across departments.

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We are transforming for the better how our clients work, how they interact with their customers, and the quality of service they're providing their customers.”

Professional Services Team Manager

Build: Builders

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4C is defined by our passion for our customers. Our customers' success and their customers' happiness is at the forefront of Build's methodology. Both inform the solutions we build. We want to know for sure that we've got to the bottom of your business problems and how they impact your customers. And we can adapt to your particular situation. Our experience spans many different types of projects and industries, so we understand a huge variety of business situations.

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Having been quite the globe trotter before joining 4C, living in China, Singapore and the US, James finally decided to settle in London and joined 4C over four years ago. Starting as a Delivery Consultant and quickly progressing to Professional Services Team Manager, James loves working with his team to deliver awesome projects for our customers. When he’s not busy evolving his Salesforce knowledge and skill, you’ll find him winning a rally or two during a game of office table tennis.

Build translates the business objectives and customer experience strategies outlined by the design process onto the Salesforce platform. We build out the solution, train its users and support the implementation once it's gone live. We take an iterative approach to close any gaps in the solution and constantly improve the solution for the business. No two companies are the same; everybody works differently. We are experts at translating your unique business processes onto the Salesforce platform in a way that suits you best.

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Learn about our build methodology...

We go beyond systems integration to take a high level, holistic approach to business problems. Our chief aim is to empower businesses to make the best decisions in response to the data we collect and the systems we build. What sets Build apart is our analytical ability. We know how to make your business more efficient, with reduced costs and fewer resources, where mundane tasks are automated so that the focus can shift to improving the customer experience.

James Bell

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We are sculptors who can tap into over 20 years’ experience as an industry leader in data science and apply that to tackle your business challenges.

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Team Lead Extreme Insights

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Central to Learn's methodology is your business and your customers. Before building any models, we will develop an understanding of what’s important for your business, your objectives, your strategies and what you need to discover about your customers to improve their experiences. Your first model will be built to deliver quick wins to prove the value of analytics and promote buy-in. We believe in long-term relationships and will stay on-board to validate your model and further adapt it to your business.

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Data is critical for understanding your customer. Many companies store all kinds of data but don't use it to inform their decisions. Instead they rely on their gut feeling, which is really hit or miss. Learn can take all your structured data, whether it's from Salesforce or your ERP systems, and build models to analyse it. From there we can help you develop insights and spot trends that would otherwise be invisible to help you make better decisions for improving your customer experience.

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Before beginning her 4C career in 2014, Evelien obtained a Masters of Commercial Engineering and gained a wealth of industry experience working different roles in the finance, FMCG and the automotive industries. As a Team Lead at 4C, she supports a team of data scientists who help companies use data to make smarter decisions. Outside of work, she gets her energy out of running, travelling and cooking with friends and family.

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Evelien Verbaenen

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Explore our learn strategy...

For us analytics is a lot more than simply building models and making predictions. It needs a hands-on approach to really make it work. So if, for example, we build you a model to predict churn behaviour amongst your customers, we would also help you put that model to work. We would use our business skills to advise you on what steps you could take to keep those customers. Models and insights alone won't help you build a better customer experience. You need real actions and a partner like Learn to drive and guide you.

The solutions we build are always tailored to the customers’ needs.”

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We are mentors who share our knowledge and resources to help you maximise your Salesforce investment and fulfil the potential of your business.

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Originally from Portugal, David was ranked in the ATP as a teenager and enjoyed a career as a tennis coach. He joined CloudSocius in 2014 as a Salesforce Consultant and progressed to head up the Managed Service team in 2016. He is well known around the office for his love of checked shirts and S.L. Benfica.

Read more about our evolve phase...

Evolve: Mentors

David Martins

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We develop our partnership by listening. Evolve will reach out to you regularly to pick up on your business pains, to learn more about your challenges and to listen out for emerging issues. We will then work with you to match Salesforce solutions to your problems, no matter their complexity. Our approach is flexible–- if your issues are becoming major obstacles, then our customer success team is available to suggest new paths and solutions.

Collaboration for us is paramount. The more we can go on this journey together, the more successful we can make the Salesforce platform for them.“

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We measure our success on the strength of our relationship with you, which we develop over a much longer period than traditional managed service relationships. We look after the day-to-day technical side of the Salesforce platform, and we also keep you constantly informed about best practice and how to evolve your business. Our strong relationship means we can have frank conversations to guide you down the correct path for optimising Salesforce.

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Managed Service Director

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Maximising your Salesforce investment is our job. Such a malleable platform spoils you for choice, but that can make choosing difficult, especially when customer expectations are changing so rapidly. Because we’re on-board for the long-term, we’re particularly well positioned to understand your unique business needs and advise you on the best route to take. We don't work for you; we work with you as part of your team to realise the potential in your business.

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Secret ingredient

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Q: What sort of organisations do you work with?

Partnership

Q: Does your methodology only focus on Salesforce?

Methodology

Competitiveness

Q: What makes 4C different?

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Q: What's the key to building a customer company?

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Q: How can my organisation sustain its competitiveness into the future?

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Q: How do you build trust with the organisations you work with?

A: We apply the same customer experience best practices to our own methodologies. We build an alliance with our customers – working with them instead of for them. We build trust through participation, so our customers don't feel like spectators left on the sideline.

A: No, we’re much more than a Salesforce implementer. We take a strategic view encompassing everything to do with customer experience and digital transformation to help you become more innovative and disruptive.

A: We don't just give advice and then leave you to it. We know that if we don't build a long-lasting partnership, then momentum is lost and nothing changes. So we work closely with you to deliver tangible, high-quality and high-impact solutions.

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A: We are flexible enough that we can work with any organisation that wants to become a customer company, whether you are an SME or a large enterprise, no matter your stage of digital maturity.

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A: What defines a customer company is listening to your customers. Customers are at the heart of every organisation. So make your decisions for them and with them.

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A: We believe today’s changing markets need a different and more disruptive way of doing business. The roots of successful future organisations are customer experience, digital integration and innovation.

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Some companies understand the value of focusing on customer experiences. Others are still in the dark. Wherever you are now, we're ready to start the conversation that will lead your way forward.

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