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The Five-Step Approach to Digital Fundraising

The nonprofit guide to implementing strategic and impactful fundraising campaigns online.


What’s inside

Digital fundraising is more important now than ever. For many nonprofits, it may be a new endeavour - with many charities lacking the technical set-up or expertise to be able to strategise and implement wide-reaching fundraising campaigns.

According to a 2020 Charity Digital Skills Report, just 49% of charities currently have a digital strategy.

And that is the purpose of this ebook. We will walk you through the steps for establishing a logical and thorough process for executing a digital fundraising strategy that will drive results:

  1. Identify your audience
  2. Plan your story
  3. Determine how you are going to reach your target audience
  4. Understand what action you are looking for
  5. Report on success and refine your campaign

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