4C and Salesforce Executive B2B Services Dinner

Le Mess, Boulevard Louis Schmidt 1, 1040 Etterbeek, Belgium

Wednesday, April 24th, 1900 - 2200

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A propos

You are cordially invited to join us at our invitation only Executive Dinner on Wednesday April 24th from 630pm at Le Mess - Brasserie in Etterbeek.

Why attend

  • Discuss the growing impact of digital transformation in the B2B sector, including key trends and shifts
  • Gain insights and ideas from CRM experts at 4C and Salesforce
  • Network with an exclusive group of senior executives from the B2B sector in Belgium

The discussion

Are you ready for the customer experience revolution in B2B Services?

Customer experience is a major focus of the B2C world, but it’s also vitally important for B2B companies. As B2B customers become more digitally savvy, companies need to focus on digital transformation to ensure high-quality customer experiences. Just like how modern customers expect customization in their B2C experiences, they also want it in their B2B interactions. In theory, this new approach to B2B customer experience is relatively simple. Putting it into practice, however, can be quite challenging

Over dinner, we’ll discuss why the next things B2B organisations need to create are exceptional customer experiences and focus in on some of the key areas driving this change across the industry.


The evening will be hosted by 4C and Salesforce, with members of the executive team on hand to discuss the key theme of the evening. You’ll also be joined by a number of industry specifc peers and carefully selected representatives from the B2B Services sector in Belgium.

As a leader driving the revolution forward, we invite you to be part of the discussion led by a facilitator, the dinner will provide candid exchange of opinion as well as excellent networking.

Parking is available at the Arsenal parking, with one entry on the Louis Schlidt Avenue (by Delvaux) and onother one at Chaussée de Wavre, in front of Colruyt

Spaces will be limited to 14 guests, to confirm your place please RSVP below.


6:30pm Networking Drinks and Canapés

7:00pm Dinner and Debate

9:30pm Coffee and Digestifs

10:00pm Carriages


Le Mess, Boulevard Louis Schmidt 1, 1040 Etterbeek, Belgium

Le Mess, Boulevard Louis Schmidt 1, 1040 Etterbeek, Belgium


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