Capturing the moment and new customers with Heroku
Founded in 1934 as a photographic film manufacturer, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas. With a €20.5 billion turnover (2015), they have a big presence in Europe and 10,000+ SFDC users worldwide.
4C and Fujifilm have enjoyed a long partnership since 2009, around CRM management dedicated to photographic printing activities. Being the imaging partner of a large running event in Paris area organised by an amusement park, Fujifilm asked 4C to provide the technology required to digitise the customer experience. To do so 4C developed and maintain an ecommerce site that enable runners to see their pictures and purchase them.
The challenge was to provide a very scalable architecture that could cope with hundreds of thousands of images in a very short time frame and with very high peaks of traffic. In addition to this, the solution needed to be linked to the existing customer service team operated on Salesforce and to the Fujifilm printing factory.
Architecture structured around multiple systems
- An ecommerce site hosted on Heroku
- The customer service on Sales Cloud
- The image hosting service (SharinPix Salesforce Partner)
- Amazon Web Services (extended database and file storage)
- The systems of the factory that produce the prints
- The payment platform and reconciliation with Fujifilm accounting systems
360 view of the customer
Using Heroku allowed customers to choose, pay and receive selected digital and print images. It also enabled more effective support management throughout the event.
Photo management service
Implementing a photo management service enabled Fujifilm to offer simple and comprehensive user experience, allowing for a higher volume of photos to be taken and managed more effectively.
“4C were able to quickly deliver a very flexible service that perfectly adapted to the traffic variation we experienced on this site and coped with over 160,000 images with no impact on performance.”
Laurent Audry, France and Africa Sales Director
runners at the event
photos uploaded to the website
visits to the website