You are invited to join 4C and Salesforce at our exclusive, invitation only dinner on Wednesday 19th February, all around the topic of ‘The Customer Experience Revolution in Manufacturing’.
- Discuss the growing benefit of and need for digital transformation in manufacturing, including key trends, shifts and impacts.
- Gain insights and discuss best practices with industry specialists from 4C and Salesforce.
- Meet and network with manufacturing leaders who are driving change and impact within their organisation.
A revolution is underway. In the past manufacturers have focused attention and investment on product development and back-end systems to drive excellence in process, speed and price: now they must compete on customer experience and service.
While most are aware their customers are constantly evolving and want information at the right time in their preferred channel, the problem is many lack the digital capabilities to support new customer strategies. Too often, customer data is held in different systems across sales, service and distribution. With no joined-up single source of truth, it’s difficult to analyse, contextualise and retrieve data in a timely manner. Over dinner we will discuss the benefits of having real-time visibility into your customers to be able to engage with them more efficiently and the role that AI could play in the future of customer engagement.
As a leader driving the revolution forward, we invite you to be part of the discussion. Taking place at Prime 68, JW Marriott Marquis Dubai, the dinner will provide candid exchange of opinion as well as excellent networking.
7.00pm: Arrival and Welcome Drinks
7.30pm: Dinner and Discussion
21.30pm: Coffee and Digestifs